Strategic Initiatives• Distributor Model Rollout• Cost Management and Pricing standardization• Process Mining and Efficiency• Portfolio Enhancement• Integrated Business Planning• Project Ignite (Portfolio, Account, Activity, Pipeline planning)Customer/Marketing Initiatives• Foreign Conferences and Events• Trade Schemes• Retail Display Competitions• Shop Board Campaigns• Presence at Trade Shows• Promotional Material and Giveaways• Customer Mapping, research, prioritization• Complaint Management• Digital CampaignsReporting/Analysis/Procedures• Annual Budgeting, Sales forecast/Demand Planning• Sales force target setting• Insights into team/customer/business financialsPeople Management• Team of 6 Direct reports• Performance appraisals, feedback, coaching

• Led a direct sales/promotional plan for incremental sales.• Largest marketing research project in the Gold Market of Pakistan.• Customer orders and successful Nitric Acid export shipments. • O2C process improvement• Marketing communication and planning• Increased country wide customer base by 68%.• 100% Recovery of Receivables.• Jerry Can packaging in Pakistan with leakage proof cap and seal.• Dedicated Nitric Acid Tanker Fleet.• Distributor setup across Pakistan.• Safety Campaign across Pakistan• Project Lime Disposal for Acid Neutralization and in Paint IndustryResponsible for: Chemicals Sales and Marketing (Nitric Acid, Anhydrous Ammonia, Lime), Business Development, Customer Relations, Market Research and Analysis, Product development, Sales Strategy, Local Forecasting, Business Planning and Logistics. International Market Development, Export, Logistics in the Middle East and the Far Eastern Regions

• Stepped in with excessive inventory and inadequate staff and rebuilt to surpass performance objectives. • Supported retail sales of Rs.900 million annually by developing product mix and directing the supply chain staff of 5 direct and 60 indirect reports exceeding Sales Goals by 18% • Demand planning for over 18000 SKUs• Decreased FMCG inventory by 80% keeping the sales on track, saving up to Rs. 48 million annually• Fortified supplier relationships enabling Dead/Near Expiry stock return.• Fortnightly audit monitoring Near Expiry Inventory• Improved on-time store delivery more than 50% by instituting a delivery schedule, reducing operational delays by reengineering loading and dispatch processes.• Managed the launch of 3 Branches, DHA-Lahore, PMC-Lahore, and AFH-Faisalabad• Localized Marketing Communication and Informational dissemination• Regular consulting at Ittefaq Hospital and ATCO Sialkot on Inventory management and Narcotics HandlingResponsible for: Managing Demand Generation, Forecasting, Planning, Procurement warehousing and logistics of over 18000 medicines and 500 Fast Moving Consumer Goods in 30 Retail outlets

• Developed marketing communication plan.• Lead grassroots advocacy of product message within the healthcare community• Set trends and remained abreast of scientific and industry knowledge to formulate strategies and implement plans to create opportunity and drive market penetration.• Internal Quarterly Cycle Meetings with sales team focused on strategy and technical training. • Responsible for Brands, Fabecal and Blokium DIUResponsible for: Brands Blokium DIU and Fabecal. Preparation of strategic Marketing plans, identifying market segments and Targets, managing integrated marketing communications, and organizing sales promotional events.

Compilation of Primary and Secondary sales for Pre-Analytical Systems (PAS) with respect to customer wise and product wise segregation. Gap analysis. Evaluation of historical data for forecasting of the PAS business.