Strategic Contribution:• Implement business strategy to achieve sales targets at Regional Level.• Develop and execute market-competitive sales plans.Sales Target Delivery:• Achieve annual revenue targets.• Meet secondary sales and channel-wise phasing.• Focus on turnover, market share, and region's growth.• Monitor area-wise performance through the Sales team.Functional Policies & Procedures:• Contribute to Sales Policies and Procedures.• Ensure adherence to company policies in the region.Budget Management & Forecasting:• Manage TTS, OB, and Merchandising costs within budget.• Monitor credit recoveries and sales returns from DMTs.• Ensure stock replenishment and monthly forecasting.Operations Management:• Coordinate new product launches and promotions.• Implement marketing and trade programs.• Monitor sales hygiene and primaries vs. secondaries.• Manage stock rotation and reduce market expiries.• Ensure distributor-wise floor stock per SOP.Business Development:• Increase opportunities in retail business and set sales targets.• Plan and execute channel (GT, LMTs, FSDs, DMTs) and town expansion.• Ensure distribution penetration by SKUs.Customer Satisfaction & Retention:• Develop strong relationships with key customers.• Manage customer relationships for effective execution.• Provide regular training for distributor teams.Business Report Development:• Analyze sales data and trends.• Maintain primary vs. secondary reports.• Identify new product opportunities and benchmarks.Continuous Improvement:• Drive simplicity across processes and communication.Cross-Functional Teamwork:• Collaborate with key stakeholders from different departments.• Work with Trade Marketing for activities and training.People Management:• Managing a team of 130 People including 3 ASMs, 1 BDM, 2 KAMs, 18 TMs, 72 OBs/SRs & 12 MER• Recruit, develop & train the Sales team on different skills.• Ensure clarity of objectives and effective communication.

- Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the company. Monitor and control the sales budget to ensure optimum utilization of resources in the assigned area.- Generate sales of company products in the area through a team of salesmen in order to achieve or exceed the annual sales targets- Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the area- Provide distributors and customers in the region with information about new or improved products and services in order to improve sales in the area- Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the area to achieve or exceed the sales targets- Establish and ensure that all sales administration procedures relating to the asigned area are properly implemented to support the sales teams in their efforts to accomplish the sales targets- Co-ordinate and follow up with the storehouse supervisor to ensure that adequate inventory stock of product is maintained for the Asigned Area in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer- Liaise with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the area.

- Compiling and executing sales plan to achieve zone wise sales targets.- Servicing the needs of the current customers and satisfy them.- Supervising product/package availability in the assigned unit on regular basis.- Forecasting products' requirements of distributors to achieve primary sales targets.- Setting area wise sales targets and allotting the areas to sales team.- Providing market information to Regional Sales Manager on market share, availability of package and brands, market position (own and competitors).- Developing sales strategies to achieve targets.- Analyzing placement of company assets (Coolers/Glass/Shell) and ensuring proper injection, utilization of company assets at outlets.- Train and monitor the sales team.- Supervising maintenance of route books on daily basis in order to monitor frequency and efficiency of supply.- Supervising sales team of the territory including Territory Manager, Sales Executives and Pre-Sellers.- Maintains product category, store classifications, product lists, pries and margin details.- Monitor stock movement against forecasts and inventory.- Observant in product trends and competitors activity to guide in product display.- Analyze data to provide product performance evaluation and plan ahead.- Ensure that communication is clear and open to the team

- Handle all kind of Distributor Claims.- Handle all kind of documentation i.e. chillers, Advertising, outlets discounts etc.- Deliver secondary/SISH/Cooler Integrity targets to ADR.- Supervision of ADRs/MDEs.- Ensure distributor vehicle are timely out from distributor warehouse.- Ensure that stock vehicles should have all the SKUs in vehicle including NCBs.- Ensure all company marketing campaigns are properly executed and communicated to trade.- Ensure to report the lost chillers from market.- Ensure No outlet with Zero Sales.- Ensure the availability of all SKUs on the outlet.- Ensure that discounted outlets stock is not getting out in other markets.- Ensure that no cross unit transshipment will take place.- Ensure the implementation of Company price / Promos on trade.- Report all kind of competition activities timely.

-Conduct research on market trends, consumer preferences, andcompetitive analysis,- Identify areas Of opprtunity to increase market share and providinginsightful information on activities carried out by competitors in themarket.- Attention to detail and the ability to manage multiple tasks.- Give solution to problems using analytical skills- To oversee all the team members of the department and train them.- Check the performance of Sales, Marketing, consumer satisfaction at franchise level.- Identify and seize the opportunities for development.- Diagnose and solve the marketing problem.- Use different marketing analysis for finding Market Share (including Numeric Share, Share in Shop, Weighted Share etc). - Prepare reports of findings using different statistical analysis (like Correlation, Regression and Trend Analysis etc), illustrating data graphically and translating complex findings into written text.- Calculating the sales and compare the forecasted data with real data, then analysis the gap.Seek and provide data to assist companies define their place in the market.- Present the trends to top management of the company like COO.- Obtaining competition activities & market feedback and sharing them with stakeholders- Satisfy the customer by resolving their complaints, daily checking of PJPs and its proper implementation by sales force and all kind of documentation for Assets management i.e. chillers, Advertising, outlets discounts etc

- To oversee all the team members of the department and train them.- Visit whole franchise to check the performance of sales team- Identify and seize the opportunities for development.- Diagnose and solve the marketing problem.- Use different marketing analysis for finding Market Share (including Numeric Share, Share in Shop, Weighted Share etc). - Prepare reports of findings using different statistical analysis (like Correlation, Regression and Trend Analysis etc), illustrating data graphically and translating complex findings into written text.- Calculating the sales and compare the forecasted data with real data, then analysis the gap.Seek and provide data to assist companies define their place in the market.- Directly reporting to top management of the company.- Obtaining competition activities & market feedback and sharing them with stakeholders- Satisfy the customer by resolving their complaints, daily checking of PJPs and its proper implementation by sales team all kind of documentation i.e. chillers, Advertising, outlets discounts etc