At Scholarbee, an innovative EdTech startup, I spearhead strategic initiatives and business development. Our mission is to revolutionize the educational landscape by providing accessible, high-quality learning resources and personalized educational experiences.My key responsibilities include:- Strategic Planning: Developing and executing comprehensive strategies to drive growth, improve user engagement, and enhance the overall learning experience.- Product Development: Collaborating with the product team to design and launch innovative educational tools and content that cater to diverse learning needs.- Market Analysis: Conducting in-depth market research to identify emerging trends and opportunities within the EdTech sector, ensuring that Scholarbee remains at the forefront of innovation.- Partnerships & Collaborations: Building and nurturing partnerships with educational institutions, industry experts, and technology providers to expand Scholarbee's reach and impact.- Team Leadership: Leading a dynamic team of educators, developers, and marketers, fostering a collaborative and creative work environment that drives excellence.At Scholarbee, we are dedicated to empowering students and educators with cutting-edge technology and resources. Our platform is designed to adapt to the unique needs of each user, making learning more engaging and effective. Through my role, I am committed to transforming education and making a lasting impact on learners around the world.

As Founder I was responsible for the marketing and advertising including the sales of a company's stakeholders and its products. This includes developing a marketing strategy, creating content for advertising, handling digital marketing tasks, and managing traditional media. I was also responsible for managing the budget of the department.Responsibilities:• To Develop a marketing strategy by analyzing market trends, competitors, and customer needs• Collaborating with other departments to create content for advertising• Managing digital marketing tasks such as social media campaigns or search engine optimization• Managing traditional media tasks such as trade shows or print ads• Working with the IT department to oversee online marketing campaigns and analytics• Working with the Technology department to research emerging technologies that can be used in advertising campaigns• Managing the budget of the department by tracking expenses and forecasting future costs• Tracking sales data by type of ad, target audience, campaign duration, etc.• Running Facebook, Instagram, YouTube, and Vkontakte campaigns to increase brand awareness• Developing influencer campaigns with a targeted approach• Managing integrated video campaigns on 360 and RTB House• Creating engaging email marketing campaigns to maximize ROISome projects listed below:Ramada group of hotelshttps://www.wyndhamhotels.com/ramadaMuscatBayhttps://www.muscatbay.com/Oman data parkhttps://www.thedatapark.com/Neighbourlyhttps://www.neighbourly.co.nz/

• Strategic Visionary: Orchestrating the planning, development, implementation, and management of our comprehensive digital stream strategy to foster business growth.• Client-Centric Excellence: Spearheading digital operations for esteemed Tier A clients across diverse sectors including Banking, Automotive, Telco, Real Estate, FMCG, etc. - fostering engagement, managing expectations, and delivering unparalleled value.• Data-Driven Insight: Leveraging profound data analysis and interpretation to craft bespoke business strategies, ensuring each client's unique needs are met with precision.• Growth Hacker Extraordinaire: Designing and executing growth hacking strategies that align with clients' KPIs and real-time analyses, driving remarkable results and market differentiation.• Holistic Audits & Presentations: Leading 360-degree digital audits and strategy formulation for our valued clientele, overseeing pitch presentations to perfection.• Benchmarking & Innovation: Pioneering competition research, benchmark investigations, and innovative suggestions for enhancement, setting new industry standards.• Profitability Champion: Steering agency monthly profits through digital and social channels, consistently achieving and exceeding KPIs.• Brand Launch Innovator: Elevating brand launches through ingenious digital and social media campaigns, leaving an indelible mark in the market.• Seamless Collaboration: Coordinating with vendors for development initiatives, and collaborating cross-functionally with Product, Design, and Sales directors to amplify client satisfaction via cohesive strategies.• Team Empowerment: Nurturing knowledge sharing within the digital team, fostering holistic growth, and propelling our collective expertise.• Trailblazing Trends: Remaining at the forefront of digital technology developments, conducting monthly team training to ensure continuous innovation.

As Head of Digital Advertising I was responsible for the strategy, implementation, and measurement of all digital marketing initiatives. I was also responsible for managing the growth team. This includes managing the day-to-day operations for the growth team as well as developing a strategy to scale up the company.Responsibilities:• Define strategic framework and plan for digital marketing, advertising, and growth• Leading SEO, SEM, and Social Media Strategy• Managing PPC campaigns• Managing email campaigns• Managing affiliate program• Managing Amazon DSP• Creating content calendars• Developing content strategies• Creating KPIs and success metrics to measure the impact of digital marketing efforts on revenue and customer acquisition goals• Developing strategies to increase app downloads and engagement with app users• Developing strategies to increase conversion rates in app stores• Managing the onboarding process for new hires in the growth department• Managing Amazon CPC (Sponsored brand, product, and display)Some big projects include are:Comvitahttps://www.comvita.com/OHI Leo Burnetthttp://www.ohileoburnett.com/Mobile outfittershttps://www.moutfitters.com/Frettehttps://www.frette.com/en_US/homepage

Spearheaded teams of ⭐ Content writing⭐ Marketing and Growth⭐ SEOon the major projects of STUFF.CO.NZMarketing and growth:Managing daily operations and streamlining workflow to increase site traffic by 50% through strategic link building, keyword research, and on-page optimization from daily 1 million to 1.5 million viewers.Content team:Keep track of the content ideas by the team to ensure a high click rate of visitors for the content marketing team of Stuff.SEO team:Coordinated and executed a campaign to increase organic search visibility by optimizing website properties for keywords and key phrases, including metadata, titles, headings, and alt tags. Developed comprehensive keyword strategy for all sites based on performance, determinations in keyword difficulty, volume, relevancy-to-website content, and potential for generating ROI. Worked with the web development team to implement enhancements to website architecture and code to maximize the crawl efficiency of search engines.

As Senior Marketing Specialist, I was responsible for managing the marketing campaigns of a product or service. This includes creating and implementing marketing strategies, managing advertising and public relations, and making presentations to clients.Responsibilities:• Lead all aspects of marketing strategy and execution• Manage all advertising, public relations, and promotions for the product or service• Work closely with the Product Manager to ensure alignment with product lifecycle goals• Develop a deep understanding of the market and target customer segments to develop messaging that differentiates the company from competitors• Be able to articulate what sets the company apart from its competition• Create compelling content that is aligned with the company's message• Conduct market research on competitor's products• Create comprehensive marketing plans for various phases of the product lifecycle

Pakistan is a developing country with a population of over 190 million. One of the most critical problems in Pakistan is that there is not enough money to purchase goods. This is why many Pakistanis use online shopping to buy goods from sales.The first off-price sales platform has been developed by Pakistani entrepreneurs for Pakistani consumers who want to buy products at a lower price than what they would pay in stores.Pakistan's first off-price sales platform has been developed by Pakistani entrepreneurs for Pakistani consumers who want to buy products at a lower price than what they would pay in stores. It allows brands, startups, and other e-commerce companies to sell their products at discounted prices and generate more revenue.

As a Advertising Specialist, I helped to develop, execute, and analyze marketing campaigns to drive the company’s business goals. This included understanding the company’s marketing goals and objectives and using data to measure success.Passionate about marketing, social media, and branding. I enjoyed all sorts of marketing, but my favorite is finding new ways for businesses to connect with their consumers in a meaningful way.Responsibilities:• Assist in the development of marketing campaigns via research and analysis of data• Assist in the implementation of marketing campaigns via research, analysis, and maintenance of metrics• Assist in measuring the success of marketing campaigns via research, analysis, and metrics• Assist in analyzing marketing metrics to improve the future campaign strategy• Assist with ad hoc projects as needed• Learn about all aspects of digital marketing, including SEO, SEM, PPC, social media advertising, email marketing, etc.

As an intern, I worked with the designers to execute their design vision on the project of Centaurus, which included:- Researching and analyzing trends in the interior design industry• Gathering inspiration and reference material, both online and in person• Sketching out designs for the Swimming pool and gym• Creating mood boards of interior design ideas for rooms• Creating color palettes for shops• Creating floor plans, furniture layouts, and fabric swatches• Assisting with client meetings and presentations• Assisting with administrative tasks such as scheduling meetings and answering phones

An internship as an electrical engineer was a great opportunity to explore the many facets of the engineering profession. Often, interns were allowed to work on various projects, which can be a great way to discover what kind of engineering career might be right for them. As I found out, it wasn’t meant for me. Responsibilities:• Assist in research and development• Assist in testing existing products• Assist in daily tasks• Assist in creating new designs and prototypes from sketches or calculations• Assist in drafting blueprints or diagrams for products or equipment - Design and create functional models from sketches or calculations• Create computer models for projects using 3D modeling software

As Senior Dialer/Closer, I was responsible for following up on inbound calls and converting them into sales.Responsibilities:• Responsible for managing and closing outbound calls to prospective customers to set appointments.• Responsible for following up on leads generated by other departments through various marketing campaigns.• Responsible for maintaining a high volume of outgoing calls and converting them into sales.• Ensuring all leads are qualified before assigning them to the appropriate person or department.• Working with the sales team to ensure they are prepared to handle and close the lead.• Maintaining a professional manner while interacting with prospective customers and being able to relate effectively with diverse groups of people.• Maintaining a positive attitude while handling rejection and difficult conversations with prospective customers.• Maintaining accurate records of all interactions with prospects, including notes on how the conversation went.

As Junior Dialer, I was responsible for the following:• Calling potential customers to establish contact and interest in our product or service.• Connect with leads and make an initial assessment of their needs.• Follow up with leads and close the deal.• Keep records of all data (dates, times, numbers, etc.).• Assist with other tasks as needed by management.Requirements:• Previous experience in a sales role.• Excellent verbal skills.• Ability to work well under pressure.• Excellent attention to detail and organizational skills