Taina Lima

Taina Lima Email and Phone Number

Commercial Planner| E-commerce | Market Strategy | Pricing | Product | Inovation | Business Development | Trade Marketing | Business Performance @ A.P. Moller - Maersk
copenhagen, capital region, denmark
Taina Lima's Location
São Paulo, São Paulo, Brazil, Brazil
About Taina Lima

Executive professional with a career acquired in large multinational companies of the global high-quality logistics services, financial and consumer goods segments, such as: MAERSK, GOLDMAN SACHS and JOHNSON & JOHNSON.Profile with solid experience managing projects, strategies and solutions for business development and retention, developing actions to meet the challenges faced in the customer’s dynamic production and service environments.Expertise in profitable and balanced growth, ensuring solid organic growth exceeding the market benchmark.Managed departments with an outstanding ability to lead projects, generating experiences and providing consulting support in their strategies, promoting real impacts focused on differentiation, excellence and profitability.Strong access to markets in Latin America, Europe, Asia, Oceania, Middle East and Africa.Advisory presence in the board during corporate decision and crisis management situations, providing business guidance to meet the company's interests while preserving customer experience. Studied the scenarios, variations and trends driving the development of actions, defined and managed the commercial excellence plan for the business, developed market intelligence, and localized global solutions and services to the Brazilian market, adapting them to local strategies.Expertise in adapting to the rapid changes created by evolving digital technologies, with the ability to convert data into intelligence to infuse cognitive capabilities. Authored content on innovation and the digital transformation of organizations, generating the regional model for other countries.Experience in M&A operations, leading projects in the area. Experience in organizational culture and change situations, integrating values and processes and restructuring areas, adapting global programs to local strategies.Extensive experience in the development and leadership of high-performance collaborative teams with the ability to lead the behavioral change of direct reports, pursuing best practices in people management and performance, reinforcing the incentive to new behaviors. Active participation in the global corporative engagement forum.Extensive experience in strategic market planning, result driven marketing and sales intelligence, with a proficiency to deal with ambiguity in the corporate environment.Solid experience in business development using networks/channels and partners.Fluent English and Spanish with international experience.+55 11 97821 9446taina.lima@gmail.com

Taina Lima's Current Company Details
A.P. Moller - Maersk

A.P. Moller - Maersk

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Commercial Planner| E-commerce | Market Strategy | Pricing | Product | Inovation | Business Development | Trade Marketing | Business Performance
copenhagen, capital region, denmark
Website:
maersk.com
Employees:
27916
Taina Lima Work Experience Details
  • A.P. Moller - Maersk
    Regional Product Manager- Lam Digital Products
    A.P. Moller - Maersk May 2023 - Present
    São Paulo, Brasil
    -Management of digital products with a global scope.-Implementation of digital products related to the availability and sale of freetime for the logistics segment.-Interaction with the global team for planning global needs and platform development priorities.-Support for the development and implementation of digital product pricing using artificial intelligence.--Management of the digital sales funnel and sales performance.-Monitoring the enhancement of the customer experience throughout their purchase and product usage journey.-Preparation of commercial proposals and pricing for global and regional contracts, with a focus on the East Coast of South America.
  • Maersk
    Market Manager
    Maersk Jun 2022 - Apr 2023
    São Paulo
    Market analysis on macro and microeconomic environments for commercial decision making and PnL performance follow upMain Responsibilities:Sales annual planStrategy plan including budgeting forecast and demand alignment with inventory and operational control teamQuarterly rolling forecast with weekly reporting to C-level/ MDStakeholder and crisis managementProduct and accounts segmentationNew commercial projects financial viability analysisCommercial risk assessment to drive decisions in stable and unstable market scenariosMarket analysis involving competition, price, economic environment to support sales and pricing teamsGo-to-MarketDefinition of target markets and support to headquarters on annual budgeting exercise Annual plan of the marketing campaigns according to annual budget, seasonality, economic projections and demandSales and Revenue performance KPIs follow up and development of action plan
  • Maersk
    Engagement Team Leader
    Maersk May 2020 - Nov 2022
    Sao Paulo
    I lead the organizational engagement team in parallel with my role in Revenue Management team
  • Maersk
    Pricing Manager
    Maersk Oct 2020 - May 2022
    São Paulo/ Br
    Main Responsibilities:-Regional Reporting line and C-Leve interaction-Managed the e-commerce, business and contracts team. Involved as regional representative in the global forum for the development of online platforms with a focus on customer experience, UX, user satisfaction and digital sales conversion.-Consultant role on the implementation process of the pricing project.-Responsible for managing and developing operational e-commerce processes.-Managed the sales and revenue conversion plan. Managed the multi-brand and multi-platform e-commerce.-Managed the annual marketing campaign plan and analyzed returns. Gathered historical sales data to map seasonality and opportunities to increase revenue performance.-Provided support to the Commercial, Digital Projects, Products, Marketing, Customer Experience, Legal and Financial departments.-Drafted reports and presentations, focusing on structuring and monitoring actions and decision-making.-Supported the merger process, reading the circumstances and leading the people management processes: culture shock, retention of direct reports and the chemistry of relationships, in addition to other side effects of the M&A.-Managed revenue, analyzed forecast X actual, defined and monitored KPIs and the results or turnaround projects, with total management of the action plans.-Managed Go-to-Market for the business team.Main Achievements:-Doubled e-commerce revenue in 5 months of leadership.-Increased team engagement by 0.7 points, according to the Gallup methodology. -Maintained the above-average performance of the portfolio in a critical market period, exceeding the target for the Asia portfolio by 2% (which represents a share of 30% of the total e-commerce sales in a total of 6 portfolios) and by 65% for the South Africa portfolio (which represents a share of 7% of the total e-commerce sales in a total of 6 portfolios).-Institutional reference in LATAM for the implementation of the price automation process.
  • A.P Moller- Maersk
    Commercial Planner
    A.P Moller- Maersk Jan 2019 - Sep 2020
    São Paulo/Br
    Main Responsibilities:-Developed the annual sales plan.-Performed strategic planning, designed solutions, negotiated and operated all processes.-Developed the strategy for the development of global markets covering large accounts o in Brazil, Argentina, Paraguay and Uruguay, such as JBS, BRF, Suflenorsa, San Miguel Global.-Provided business management support.-Managed the strategy, implementation and control of corporate reports with result indicators and supplementary information, enabling better analysis and monitoring of the units.-Studied the economic and financial feasibility of new projects and forecasted results for decision-making.-C-level reporting.-Managed the annual campaign plan and analyzed returns. Gathered historical sales data to map seasonality and opportunities to increase revenue performance.-Managed the sales and revenue conversion plan.-Managed Go-to-Market for the business team. Proposed Profit Sharing/Budgets, pointing out and explaining variations.-Provided analytical and business support in the development of price proposals and analyzed profitability per customer, channel, portfolio and brand.-Structured products to enable new business.Main Achievements:-Reviewed the business plan and engagement of the main stakeholders, providing resolution to meet the main needs of the customers, resulting in a market share increase of 2% compared to a loss of 1% to 2% of the main competitors within the most critical period of 2020, since the pandemic scenario involved a global increase in the consumption of Brazilian meat as container stocks were stuck in Asia due to consecutive "lockdowns".-Aligned the long-term business plan and seasonal inventory distribution plan according to the available products, revenue and business strategy, avoiding the usual overload of annual logistics capabilities, which ensured operational excellence, reduced contingency costs and increased customer satisfaction.-Responsible for a budget of USD300 MM/year.
  • A.P Moller- Maersk
    Trade Marketing Manager
    A.P Moller- Maersk Apr 2018 - Dec 2018
    Sao Paulo/Br
    -Explored Business Intelligence, aligned and guided the sales team to achieve targets based on the multi-brand strategy. Scope: from New Zealand and the Pacific Islands to/from Europe and Africa until 2017; and from Asia to Brazil, Argentina, Paraguay and Uruguay since 2018.Main Achievements:-Responsible for the most profitable portfolio of the New Zealand unit, corresponding to aprox. 50% of total sales and 60% of total revenue from a total of 4 portfolios-Maintained a 50% share in the New Zealand market in an oversupply scenario. -Developed new niche markets by making new products feasible and aligning business, generating an increase of 31%, which resulted in an overall market growth that was 27%, 5% and 4% higher than the three main competitors in the route.
  • A.P Moller - Maersk
    Trade Marketing Manager
    A.P Moller - Maersk May 2016 - Mar 2018
    Auckland, New Zealand
    Explored Business Intelligence, aligned and guided the sales team to achieve targets based on the multi-brand strategy. Scope: from New Zealand and the Pacific Islands to/from Europe and Africa until 2017; and from Asia to Brazil, Argentina, Paraguay and Uruguay since 2018.Main Achievements:-Responsible for the most profitable portfolio of the New Zealand unit, corresponding to aprox. 50% of total sales and 60% of total revenue from a total of 4 portfolios-Maintained a 50% share in the New Zealand market in an oversupply scenario. -Developed new niche markets by making new products feasible and aligning business, generating an increase of 31%, which resulted in an overall market growth that was 27%, 5% and 4% higher than the three main competitors in the route.
  • A.P. Moller- Maersk
    Business Performance Supervisor
    A.P. Moller- Maersk Nov 2014 - Apr 2016
    Santos/ Br
    Business Intelligence, monitoring performance and process improvement projects. Scope: Department of Operations Brazil.Main Achievements:-Conceived, created and implemented a supplier management system in the marketplace format.-Deployed a ticket distribution system that reduced workload discrepancy between members of the same team by up to 64%.-Reduced emails without added value for the inventory management team by 50%, corresponding to a gain of 1FTE (10% of the team's workforce).
  • Maersk Line
    Trainee
    Maersk Line Nov 2012 - Nov 2014
    São Paulo E Região, Brasil
    Programa de aceleração de carreira com primeira rotação em Vendas, desempenhando uma função híbrida entre Vendas e Planejamento de Vendas e Operações com grande foco em gerenciamento de performance baseada no funil de vendas do CRM. Minha segunda rotação foi em gerenciamento de performance operacional, onde cheguei à posição de liderança.
  • Goldman Sachs
    Estagiária
    Goldman Sachs Jul 2011 - Jan 2012
    São Paulo
    Private banking- Portfolio Management Team
  • Johnson & Johnson
    Intern
    Johnson & Johnson Jan 2011 - Jul 2011
    São José Dos Campos /Br
    Sustainability- Kick off of recicled polymer factory
  • Mar-Girius Continental Ice Ltda
    Estagiária
    Mar-Girius Continental Ice Ltda Feb 2009 - Jul 2009
    Porto Ferreira E Região, Brasil
    Logística internaWarehouse management

Taina Lima Education Details

Frequently Asked Questions about Taina Lima

What company does Taina Lima work for?

Taina Lima works for A.p. Moller - Maersk

What is Taina Lima's role at the current company?

Taina Lima's current role is Commercial Planner| E-commerce | Market Strategy | Pricing | Product | Inovation | Business Development | Trade Marketing | Business Performance.

What schools did Taina Lima attend?

Taina Lima attended Espm Escola Superior De Propaganda E Marketing, Ufscar - Universidade Federal De São Carlos.

Who are Taina Lima's colleagues?

Taina Lima's colleagues are Kaiki Gabriel, Omar Khan, Yuji Ushigome, Chris Cheung, Shishir Ahmed, Krishna Kumar, Oscar Uriel Alcalá García.

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