Responsible for the Shopper Insights area at Heineken reporting to the director's area, with the challenge of building insights in addition to connecting with the trade teamActive participation in the scope of innovation, creating directions and helping to build the innovation pipeline of brands and white spacesConnect with the global team to exchange insights on purchasing behaviorLeadership of market research according to market movements and strategic opportunity in the teamLeadership of projects in the area, understanding the demands of the team and proposing a briefing for research institutes, analyzing the methodology that most qualifies (quantitative and qualitativeManage projects, work with cross-functional teams, coordinate deliveries and ensure the quality of analyzesParticipation in innovation projects, company strategy and allocation of new opportunitiesFully connected with the trade team and their needs, participating in the company's strategic decisions, bringing insights to discussionsCategory understanding within E-Commerce and online shopper buying behavior. As well as leading projects to generate insights for E-CommerceUnderstanding channel behavior, shopper needs and path to purchaseExtremely communicative to connect with different teams and meet their needsIn-depth knowledge of campaign evaluation, brand power, brand targeting and marketing assets

Responsible for constant market analysis with data from suppliers such as Nielsen, Kantar and EuromonitorPreparation of market materialsBringing insights to the team on market movements, brands and packtypesAssist the team internally with data analysis and extractionUpdate monthly earnings reportsOrganize a briefing with partner suppliers

- Support the team, developing presentations and analysis for Clients, looking to deliver actionable insights and recommendations- Develop analysis according to client's briefing, using SCQA - with tutoring- Present it's own content at Client foruns, when the situation allows (up to the client owner decision)- Know the client's background (know their categories, brands, performance, etc.)- Performs low complexity delivery "on-site" on the client when needed- Data extraction - Learn about Practice Areas Services, understanding how they connect with presentation recomendations- Participate in Thought Leadership if required - Be able to organize and answer daily client questions and doubts - Contribute for Client's satisfaction

 Comprehensive support to the company's business, reporting to company directors, development of routines in the areas: Administrative, Human Resources, New Business, Communication and Events; Production and curatorship of digital content and social media (LinkedIn, Facebook and Instagram); Elaboration of institutional and promotional materials; Support the maintenance of CRM, supporting the area of New Business; Organization of people, following the WTC agenda, pre and post event support, RSVP, needs assessment, logistical support, dissemination, purchase of gifts, among other activities; Conducting studies and mapping the institution's internal and external public. Monitoring new clients and developing the commercial area. Development of commercial proposals and follow up thereof.