Sherwood Outdoors is a new venture for me, having spent 3 years working on an outdoor field guide, I've finally self published. I also go into schools and youth groups to teach outdoor skills...see where we go from here.

As most of my design work dropped off, schools and scout groups closed (bushcraft education visits along with book and banner sales slumped), non-essential retail closed (bird art prints gone)...out shopping I overheard sales staff saying how desperate they were for staff, so I thought what the hell might as well do something useful, so I wrote my down my name and number and gave it to one of them, next day I had a call asking me to come in. A year on and still delivering shopping to mostly vulnerable people many of which we are the only outside contact they get. It's been a pleasure and I've met lots of great people over the year.

30+ years professional experience working in various environments, an extensive portfolio of product and graphic design across multi-discipline design sectors. Varying from Corporate ID to internet design, Product branding and logo design through to packaging and store design; achieving commercial design application to meet client objectives in terms of brief, budget and timescale.17 years Design Management of R&D, product/brand launch/re-launch both national & international across a variety of market sectors. 16 years experience in the digital media sector for blue chip companies.Specialtiesindependent advice and consultancy, brand & corporate ID, brochures & business stationery, event & exhibition graphics, photography, internet and intranet website design, CSS, W3C/DDA html construction, POP, POS, packaging, illustration, product design, kiosk and sales presentations, search engine optimisation, flash animation, email marketing, advertising & marketing, livery & signage,

Co-founder of Oegen Ltd - Business focus - online application development & design.Responsibilities included: New business development, all design disciplines, DDA – W3C compliancy website construction, hosting, SEO consultation & implementation.Disciplines: Online business applications intranet & internet, B2B online systems, website design and build, SEO & PPC campaign management, content management, e-commerce, email broadcast systems, customer relationship management systems, design for print, corporate & brand identity, advertising & marketing solutions, multimedia design & production.Clients/Projects: Prostar - Website kit builder & online quotation system, Navision integrated retailer order system - utilising CMS & email broadcast applications.Coors Brewers - Multiple Intranet, business critical systems, Induction multimedia presentations & online education with auditing facility, website design construction, corporate branding, advertising & marketing.Noscasa - (Cape Verde property services) Website design & build, CMS/Email broadcast.Le Bistrot Pierre - Rebrand, advertising & marketing, website design & buil, CMS/email broadcast systems, print design.7-Sins - Branding, advertising & marketing, website design and build (e-commerce), email marketing.Other clients and work undertaken and on a sub contractual basis include: HGW catering, Miller Solutions, Antalis, UK Mortgagestore, Chemistry Digital, Spinningclock, Perspektiv Marketing, Aspire Design, NHS, Department of Health, Eveden, Boots, Seimens, e.on.

Disciplines: Corporate and Brand I.D., Design for Digital Media, Design for Print, Product Design, Retail StoreDesign, 3D Modelling & Architectural Illustration, Packaging, P.O.S., Biological Illustration, General Graphic Design, Information Graphics.Clients: Coors Brewers, Boots, M-XS Men’s Accessories Ltd., Ultra Electronics, 360 software, Mediamaker, Spinning ClockAchievements: From 0 turnover to well over my previous salary the first year of trading.

Co-founder of M-XS, Men's Accessories Retail Goods. Including Porsche, Experiences, Ties, Cufflinks, Wallets, Luggage, Knives, Watches and loads more! Responsible for the M-XS Brand, NPD, Retail Environment, PR Strategic Brand Development, Retail Store Design, Corporate and Brand I.D., Design for Digital Media, Design for Print, Product Design, Packaging, P.O.S.Achievements: Launching M-XS on the high Street, from concept to retail business in 2 months.Actual unprompted, unsolicited customer reactions:‐“At last a store worth coming to Bluewater for””This is my store” (male consumer to his wife)“Can I buy the poster in the window ?” (a regular request)“Great Branding…..”“Fantastic shopfit, you’re part of chain…..”Shops opened in Liverpool St Station, Bluewater, The Triangle (Manchester), Touchwood (Solihull)

Disciplines: Multi-Media design solutions including Internet, Intranet and CDRom/Browser Presentations and Selling AidsClients: Coors Brewers/Bass Brewers, Boots, Coats Viyella Branded Menswear, Sirius,Marsh Insurance, ACE, ASP Lexicon, KLM, Crookes Healthcare, Softcard, Ufulfill, SR Mainstream, Comrac, Geest, Pure Beauty.Achievements: Instrumental in creating and developing the MediaMaker business, from Conference Management business to Multi Media Business. Developing the Bass Brewers intranet (first major corporate intranet in the UK) winning multiple industry awards.

Disciplines: Corporate I.D., Brand Design, Packaging, Intranet, Internet, Sales Aids/POS, PrintClients: Newell (formally Swish), J S Burnett, Media Maker, Stratton, Maber Associates, Lobo Systems, Dyna-Tech, Bordelles Bistro, Slik Screen Printers, National Rivers Authority, Nottingham County CouncilAchievements: 3 very successful years ending in an offer I couldn’t refuse.

Disciplines: Brand Design, packaging, POS, PrintClients: Sainsbury’s, Superdrug, Lloyds Pharmacy, BootsAchievements: Successfully re-launching the Lady Jayne brand in the UK and subsequent increased sales.Responsible for developing and extending the own brand ranges for J. Sainsbury, Superdrug, Lloyds Pharmacy & Boots.

Disciplines: Conceptual Design, Product Design, Graphic Design, Paint Development, Fashion/Colour Advisor, Corporate I.D., Information Graphics and Signage, Clothing DesignClients: Raleigh Industries, Raleigh International, Special Products Division, Gazelle, Derby Werk, Parts and Accessories, Federation of European Cycle ManufacturersAchievements: Numerous best selling bikes; awards for bike of the year and best innovation; introducing: over-sized tubing to the mass market; the MAX & EXTREME ranges; introducing labeling & branding of specific engineering features ie: energizer seat stays; influential on the development of iridescent and other unique paint effects making Raleigh an industrial/design/product leader.

Disciplines: Packaging Design, National and International Client Liaison, Technical AdviserClients: Kodak, Proctor and Gamble, Lever, Colgate/Palmolive, Fissons, Heineken, Stella Artios, Boots,Spillers

Disciplines: Creative Visuals, Graphic Design, Layout, Information Graphics, Press DesignClients: Lowe Homes, Costian Homes, Co‐op, Thrifty, Nottinghamshire Building Society, Baskills, Refuge Assurance, Easi‐Bind International