Working on Display, Natives, Video & Email AdsWorking on CPC, CPA, CPM pricing models.Trafficking Ads in Google Ad Manager, Springserve, ESPs (PostUp, Bronto)Managing Advertiser campaigns in running across different publishers within financial vertical websites. Managing video campaigns in Springserve. Preparing PPT of Screenshots of advertiser creatives. Use HasOffers platform to add tracking links for Email creatives. Scheduling advertiser emails creatives via PostUp, Bronto. Optimizing & cleaning email lists & also managing behavioral list segmentation regularly to get better Open & Click Rates.Track & Optimize the performance of Email, Display, Native, Video Ad Campaigns to achieve their KPI targets.Reconcile all advertiser accounts on monthly basis for Billing purposes.

Responsible for Ad Trafficking (Desktop, MobileWeb, MobileApp, CTV Environments) on CPM basis in Ad Serving/SSP Platforms like LKQD, Cedato, AOL, Adtelligent formerly VertaMedia, Aniview, SpringServe, StreamRail.Media Buying from DSPs like Avazu, GetIntent, MobiVisits, Platform161.Email Marketing on Mailster platform for promoting Dropshipping products, Advertiser Ads to get clicks & conversions.Track the performance for all campaigns run across all platforms like AdServing, SSPs, DSPs, ESP.Actively optimizing and managing campaigns and ensure campaign pacing and performance are at goals.Regular monitoring of IVT using platforms like Protected Media, Forensiq, WhiteOps & listing ads.txt.Finding & boarding new partners. Maintaining relationships & ability to drive best results on both ends. Identifying and deliver reporting needs that convey current performance and help to find opportunities to deliver better performance.Ensure timely and accurate campaign performance reports sent to partners to recognize revenue, optimize campaigns performance.Managing In-house reports and weekly calls on improvising features and addressing issues related to Ad-ops.

Worked on websites BlurbIndia.com (Classified website) & CouponsNest.in (Coupons Marketplace) to improve the web traffic.SEO: On page & Off page optimization, Keyword Research for 100+ Store Pages, Creation & Updating Meta Tags regularly, Sitemap submission, Social Bookmarking, Classifieds Submissions, Blog Commenting, Forum Profile Links, Content Optimization.SEM: Setup & Managed Google Adwords PPC Campaigns for Store Pages with Target Keywords within the client budget.SMO: Postings at official fan pages & in groups/communities on Facebook, Twitter, Google+, Pinterest Accounts.Emailing: Sending daily newsletters with latest deals & coupons from major ecommerce sites to maintain regular customer engagement via MailChimp platform.Research: Managed to setup ecommerce stores, categories, user interface and features.Website Content: Curating and Updating of Coupons and Deals from Affiliate Networks & other sources. Also test coupons on shopping sites regularly to make sure it’s up to date.Monitoring & Reporting: Regularly Generate Reports on Store Merchant Pay-outs & Sales Reports in excel, Research & find new Affiliate Partnership opportunities, Keyword Rankings in Google, Competitor Websites Analysis.