Canyon Oaks is dedicated to elevating hospitality offerings and experiences of renowned brands, communities, sporting venues, the arts, technology, and government and public affairs. Through the design of multi-sensory experiences, we have assembled a team of seasoned experts who seamlessly blend strategic insights, creative ingenuity, and meticulous execution.At Canyon Oaks, we pride ourselves on our ability to navigate the intricate landscapes of hospitality and cultural advisory. Our tailored solutions transcend mere transactions, forging lasting connections between our esteemed clients and their diverse audiences. Through an unparalleled understanding of industry trends, consumer behavior, and regulatory frameworks, we craft bespoke strategies that captivate, inspire, and leave an indelible mark.With a portfolio spanning iconic destinations, high-profile events, partnerships, content, intellectual properties, and transformative experiences, Canyon Oaks has established itself as a trusted partner for those seeking to elevate their brand presence and cultivate meaningful narratives. Our collaborative approach fosters an environment of innovation, where bold ideas flourish and groundbreaking concepts take shape.I invite you to explore the world of Canyon Oaks, where passion meets purpose, and where extraordinary experiences are brought to life.

As a National Ambassador for the Smithsonian National Museum of African American History and Culture, I actively contribute to the museum’s mission to honor and disseminate the African American narrative and its profound impact on our nation’s history. My role encompasses engaging diverse communities, particularly through orchestrating cultivation events on the West Coast with key stakeholders in sports, entertainment, and media sectors. These events serve to foster relationships, enhance visibility, and secure partnerships that support of Smithsonian fundraising and cultural initiatives.Through these endeavors, I am dedicated to preserving and promoting an essential component of American heritage.

House of Tashombe, the luxury brand of designer Taj Tashombe, is poised to make waves in the fashion industry with the launch of its highly anticipated men's and women's collections. Renowned for its avant-garde aesthetic and uncompromising craftsmanship, the label is set to unveil a captivating array of designs that defy conventions and celebrate individuality.Pushing boundaries and challenging norms, House of Tashombe's latest offerings seamlessly blend unconventional materials, unexpected silhouettes, and thought-provoking narratives, reflecting Taj Tashombe's unique perspective on fashion as a powerful medium for self-expression and social commentary.Elevating luxury to an immersive experience, House of Tashombe curates exclusive dinner series, homegoods collections, fragrance lines, and bespoke hospitality encounters, transcending the realm of fashion to offer a holistic indulgence for the senses. Each interaction with the brand is meticulously crafted to reinforce a narrative of exclusivity, artistry, and unparalleled service, catering to a discerning clientele seeking a lifestyle imbued with sophistication and individuality.In addition to the men's and women's lines, House of Tashombe is gearing up for the launch of a capsule ready-to-wear collection in 2025, catering to a broader audience while maintaining its signature edge. The brand already offers bespoke suiting, formal wear, and couture offerings, solidifying its position as a trailblazer in the realm of avant-garde fashion.With an unwavering commitment to artistic expression and impeccable craftsmanship, House of Tashombe continues to push the boundaries of creativity, ensuring that each offering is a masterful fusion of art and design, elevating luxury to a holistic, narrative-driven experience.

Serving as a dedicated Board Member of the Regional Parks Foundation the philanthropic entity which supports the East Bay Regional Parks District which is the largest parks district in the United States, I actively contribute to the strategic oversight and enhancement of our parks’ natural resources and facilities. My responsibilities extend to serving on the Governance Committee, where I help shape effective policies and governance practices. Additionally, I am involved in the Membership / DEI (Diversity, Equity, and Inclusion) Committee, focusing on broadening our membership base and ensuring our programs are inclusive and representative of the diverse communities we serve. My work supports initiatives that promote environmental education, increase community engagement, and secure essential funding for conservation and park improvements. Through these roles, I am committed to improving access to our parks and enriching our community’s connection with nature, ensuring these precious resources thrive for generations to come.

Serving as the first-ever Vice President of Government and External Affairs at the Oakland Athletics, I led the organization's strategic initiatives in government and community relations. My efforts were pivotal in securing approvals for a $12 billion ballpark development project, which redefined the integration of sports and entertainment projects within urban communities. I was instrumental in navigating and securing necessary legislation, as well as orchestrating several critical political and regulatory votes that facilitated project approvals. This role required sophisticated stakeholder negotiations and effective advocacy at various levels of government, aligning complex interests to achieve substantial economic and community benefits for the Athletics and the city Oakland. My leadership in these areas set new benchmarks for how sports franchises can actively contribute to and transform urban development.

My responsibilities extended beyond the Athletics, as I served on several organizational board of directors and led a community benefits process on the ballpark development, ensuring that the project not only met the economic goals but also addressed and supported the local community’s needs.I also hosted a vodcast titled “A Conversation About Race,” featuring athletes, politicians, activists, and influencers. This platform was created in response to the polarization of race and sports, intensified by the death of George Floyd and other pivotal moments in American history. The series aimed to foster meaningful dialogue and offer insights into the intersection of race relations and sports, contributing to a broader understanding and awareness of these critical social issues.

As an esteemed ITS Senior Fellow at UC Berkeley's renowned Institute of Transportation Studies, I brought a wealth of multidisciplinary expertise and real-world experience to the academic community. My unique background, spanning the realms of sports, entertainment, and community engagement, provided a fresh perspective and invaluable insights into the intricate challenges and opportunities within the transportation sector.During my tenure, I actively collaborated with students, faculty, and researchers, fostering an environment of knowledge sharing and innovation. I played a pivotal role in the ITS Berkeley Transportation Seminars, where I shared insights and facilitated thought-provoking discussions on emerging trends, best practices, and cutting-edge solutions in the field of transportation.My multifaceted expertise allowed me to approach transportation challenges from an interdisciplinary standpoint, integrating elements of strategic planning, community relations, and advocacy. My contributions extended beyond traditional academic boundaries, encompassing research, grant proposals, and innovative projects that aimed to shape the future of mobility.

During my time on the Board of Visit Oakland, I was instrumental in promoting the city’s diverse attractions and vibrant business community. Among my key initiatives, I produced and hosted a 14-episode limited series vodcast entitled “See Things from Our Side,” which was designed to showcase the diversity and talent of Oakland’s unique appeal, attractions, and influencers. This project not only highlighted the qualities of Oakland but also enhanced its appeal as a dynamic destination, drawing attention to local innovators and cultural leaders. My efforts supported broader marketing strategies that increased Oakland’s visibility and attractiveness to travelers, significantly contributing to the city’s tourism and economic development.

As the former President of the Board of Directors at the Jack London Improvement District, I led pivotal initiatives that significantly impacted the neighborhood’s economic vitality and quality of life. My tenure was marked by strategic collaboration with local businesses, property owners, and community stakeholders to drive economic growth and enhance urban livability.I played a key role in overseeing the renewal process for the Jack London Business Improvement District, ensuring continuous improvement and adaptation of safety, beautification, and marketing programs to meet evolving community needs. My efforts contributed to fostering a vibrant district that honors its rich history and is poised for a dynamic future.

During my four-year tenure with the Multiplying Good San Francisco Bay Area chapter, I was deeply committed to recognizing and celebrating public service and extraordinary acts of kindness within our community. My work with the Jefferson Awards involved identifying and honoring individuals whose contributions made a significant impact on the lives of others. Through this role, I collaborated with a network of inspiring leaders and volunteers, driving initiatives that amplified the positive effects of civic engagement and community service. By highlighting the stories of these remarkable individuals, we aimed to inspire a culture of service and leadership, fostering a stronger, more connected community.

On behalf of my client Hyundai Motor America, I was at the helm of a dynamic cross-functional team of 30+ media maestros, I orchestrated sports + branded entertainment campaigns that not only captivated audiences but also demonstrated measurable ROI, with a staggering media investment of over $300 million. My expertise lies in weaving product placements and integrated marketing communications seamlessly across major global platforms, including:• The electrifying 2014 FIFA World Cup• High-impact Super Bowl campaigns• Innovative branded content integrationsLeading partnerships with iconic TV series like TNT’s Inside the NBA, AMC’s The Walking Dead, and others.My tenure at Innocean was marked by the creation of award-winning branded content experiences and sports sponsorships. I spearheaded entertainment marketing initiatives that crafted compelling, immersive 360-degree campaigns, making an indelible impact on audiences worldwide.

At the forefront of Hilton.com’s global marketing endeavors, I steered the helm of promotional content across all platforms, dramatically elevating Hilton’s brand visibility on the world stage. I was pivotal in turbocharging the Hilton Honors loyalty program, significantly enhancing member engagement and retention through strategic, data-driven initiatives.An adept creator of branded content, I forged impactful strategic partnerships that resonated deeply with global audiences. Notable collaborations included orchestrating high-profile partnerships with the Grammy Awards, USA Swim Team, and AVP Volleyball, each blending our brand story with cultural touchstones.My passion for innovative storytelling was the driving force behind crafting unforgettable brand experiences that not only captivated but also drove robust business growth. This unique blend of creativity and strategic acumen has consistently propelled our brand to new heights, leaving an indelible mark on the industry.

While at Toyota, I supported the high-octane launches of the Toyota Camry and Yaris, steering strategic product planning and positioning these models for market success through branded entertainment and product placement partnerships. These cutting-edge initiatives, provided groundbreaking campaigns across TV, experiential events, and film production, making Toyota synonymous with innovative storytelling.A passionate advocate for diversity, I played a pivotal role on the Toyota Advertising Diversity Council, championing inclusive marketing strategies that not only resonated across diverse demographics but also significantly amplified brand engagement.Renowned for crafting impactful, multi-platform campaigns, my expertise lies in magnetizing audiences and enhancing Toyota’s footprint in the competitive automotive landscape.