Digital Strategy Development:Collaborated with the marketing team to develop and implement digital marketing strategies that align with business objectives.Content Marketing:Produced and oversaw the creation of engaging digital content for blogs, social media, email campaigns, and websites.Search Engine Optimization (SEO):Improved organic search rankings through keyword research and optimization of on-page and off-page elements, such as meta tags, headers, content… Show more Digital Strategy Development:Collaborated with the marketing team to develop and implement digital marketing strategies that align with business objectives.Content Marketing:Produced and oversaw the creation of engaging digital content for blogs, social media, email campaigns, and websites.Search Engine Optimization (SEO):Improved organic search rankings through keyword research and optimization of on-page and off-page elements, such as meta tags, headers, content, and backlinks.Pay-Per-Click (PPC) Advertising:Maximized ROI and reached target audience through PPC campaigns (e.g., Google Ads, Bing Ads).Social Media Management:Increased brand awareness, engagement, and follower growth through effective social media marketing strategies.Email Marketing:Designed and managed email marketing campaigns, including list segmentation, template creation, and performance analysis.Analytics and Reporting:Generate reports and provide insights to improve digital marketing campaigns.Conversion Rate Optimization (CRO):Implemented CRO techniques to boost conversion rates and enhance website experience.Online Advertising:Searched for and integrated additional advertising channels and platforms to expand the company's online presence. Also, these new channels enhance the company's advertising efforts.Competitor Analysis:Maintaining a competitive edge requires staying updated with the latest industry trends, technologies, and competitor activities:Created and executed digital marketing campaigns across multiple platforms, resulting in a 28% increase in website traffic and an 18% increase in online sales in Q2-2023Developed and implemented SEO strategies to improve organic search rankings, resulting in a 33% increase in organic website traffic within three months Q3-2023.Managed and optimized paid advertising campaigns on Google Ads and social media platforms, achieving a 26% decrease in cost per acquisition and a 42% increase in conversion rate. Show less

Developed strategies to maintain brand integrity across various channels like OOH, ATL, BTL, and LSM. This involved identifying target audiences, creating effective messaging, and ensuring consistency in the brand's tone and voice.Devised effective marketing strategies that boosted brand recognition, loyalty, and sales. Collaborating with Elan Media (JCDecaux), Radio, Mirchi, Olive One, Radio Suno, Gabayan FM, and Social Media Influencers, we expanded our audience, raised brand… Show more Developed strategies to maintain brand integrity across various channels like OOH, ATL, BTL, and LSM. This involved identifying target audiences, creating effective messaging, and ensuring consistency in the brand's tone and voice.Devised effective marketing strategies that boosted brand recognition, loyalty, and sales. Collaborating with Elan Media (JCDecaux), Radio, Mirchi, Olive One, Radio Suno, Gabayan FM, and Social Media Influencers, we expanded our audience, raised brand awareness, and met our marketing goals.Created a comprehensive marketing Calendar, structured the value pyramid, and allocated budgetary resources for integrated marketing programs aligned with our business goals. With attention to detail, I orchestrated a successful campaign targeting Lunch, Early Bird, and Dinner customers, propelling our business to new heights.Excel at using Braze CRM's automation platforms to optimize email campaigns, push notifications, and CRM communication. This allows me to create effective marketing strategies with impressive results.As an expert in managing product updates, analyzing insights, and identifying key performance metrics, I am confident in my ability to work with cross-functional teams and optimize website performance.Crafted and executed digital marketing strategies, including SEO, SEM, social media ads, content marketing, and email campaigns. Oversaw online presence, curated content, and analyzed metrics to enhance social media strategy.Collaborated with cross-functional teams to develop new products, optimize product launches, and reduce costs, resulting in maximum ROI.Collaborated with Talabat, Soonu, and Rafeeq to implement cost-effective and impactful marketing campaigns, reaching a broader audience and achieving greater success. Show less

Regional Marketing Activity:• Spearheaded and executed highly successful marketing campaigns across various regions, resulting in a remarkable growth range of 28% to 38%.• Maintained consistent cost per lead for Non-Convertible Assets (NCA) while tailoring initiatives to meet specific local requirements.• Demonstrated a track record in the development and implementation of integrated campaigns that positively impacted business growth.Branch Visibility… Show more Regional Marketing Activity:• Spearheaded and executed highly successful marketing campaigns across various regions, resulting in a remarkable growth range of 28% to 38%.• Maintained consistent cost per lead for Non-Convertible Assets (NCA) while tailoring initiatives to meet specific local requirements.• Demonstrated a track record in the development and implementation of integrated campaigns that positively impacted business growth.Branch Visibility Management:• Established benchmarks and monitored "In-Branch" visibility, eliminating outdated communications and ensuring relevance at the branch level.• Oversaw the development of product displays, in-branch branding, standees, arches, banners, and glow signs, coordinating with the administration for seamless execution.New Branch Support:• Formulated on-ground marketing calendars for new branches, focusing on creating awareness, increasing walk-ins, and boosting the percentage of new loans from new customers.• Evaluated and recommended branch visibility strategies, including Pathfinder, wall paintings, Van Marketing, local branch-level activities, etc.Weak Branch Support:• Identified underperforming branches based on launch date versus business growth, implementing targeted marketing initiatives to enhance visibility and awareness.B2C Management:• Developed comprehensive on-ground event calendars for the region, recommending and executing productive initiatives such as van marketing, melas, and consumer promotions.• Drove promotional activities within branch catchment areas, ensuring a strategic balance between business growth and marketing expenditure.MIS Management:• Implemented effective MIS (Management Information System) practices, monitoring and reporting daily activities and analyzing the effectiveness of Point of Sale Materials (POSM) usage in various marketing activities.• Conducted productivity and cost-effectiveness analysis, providing valuable insights for continuous improvement. Show less

Conducted market research to identify trends, opportunities, and clients in the Oil and Gas industry. Stayed updated on industry news, regulations, and emerging technologies.Created and implemented plans for acquiring new customers, targeting oil and gas exploration firms, drilling contractors, and service providers. Cultivated strong relationships with clients, industry stakeholders, and partners. Provided tailored solutions.Created persuasive proposals, presentations… Show more Conducted market research to identify trends, opportunities, and clients in the Oil and Gas industry. Stayed updated on industry news, regulations, and emerging technologies.Created and implemented plans for acquiring new customers, targeting oil and gas exploration firms, drilling contractors, and service providers. Cultivated strong relationships with clients, industry stakeholders, and partners. Provided tailored solutions.Created persuasive proposals, presentations, and pitches to showcase company offerings while emphasizing value and competitive advantages.Negotiated contracts, and ensured compliance with regulations and policies.Increased revenue by selling more to current clients and finding new customers.Collaborated with executives to craft and implement business development strategy, establishing specific goals, targets, and KPIs.Created competitive strategies by tracking rivals and adjusting to market changes. Show less

Prepared and executed of Unit Marketing plan in collaboration and guidance of the Corporate Marketing team.Involved in managing every aspect of brand development and marketing campaigns.Planned and executed various events and promotional activities, resulting in increased footfalls and customer conversions for the retailers.Developed marketing strategies to overcome competitors and entice customers with one-of-a-kind offerings.Managed publicity campaigns… Show more Prepared and executed of Unit Marketing plan in collaboration and guidance of the Corporate Marketing team.Involved in managing every aspect of brand development and marketing campaigns.Planned and executed various events and promotional activities, resulting in increased footfalls and customer conversions for the retailers.Developed marketing strategies to overcome competitors and entice customers with one-of-a-kind offerings.Managed publicity campaigns, coordinated with advertising and event agencies, and monitored annual budgets.Accountable for managing corporate partnerships, strategic alliances, and co-branding initiatives.Analyzed the effectiveness of our marketing program in engaging residents in our catchment area and implementing local marketing initiatives.Retailers employed communication management strategies to advertise their products and services within the mall. Show less

Opening savings accounts and Current accounts according to the company’s guidelines.Achieved branch targets for liability products Accounts and Current accounts, NRI accounts, and products like Fixed deposits, Life Insurance, Mutual funds, Creditcards.High orientation towards sales and customer relationship management.Provided support to the sales team, ensuring all sales and service objectives were met.Responsible for customer service in the digital equipment… Show more Opening savings accounts and Current accounts according to the company’s guidelines.Achieved branch targets for liability products Accounts and Current accounts, NRI accounts, and products like Fixed deposits, Life Insurance, Mutual funds, Creditcards.High orientation towards sales and customer relationship management.Provided support to the sales team, ensuring all sales and service objectives were met.Responsible for customer service in the digital equipment division, duties included answering customer queries,Prepared weekly sales reports for the sales team and sales management.Generated repeat business through successful client follow-up.Cross Sale including the company’s Insurance and Investment products. Show less

Designed captivating displays that showcase the brand and products, and implemented visual merchandising plans to support brand goals, new product releases, and seasonal events.Developed planograms with cross-department teams to optimize product placement and assortment while meeting sales objectives and customer preferences.Improved the store layout to enhance customer engagement and provide a better shopping experience.Assembled attractive in-store displays, window… Show more Designed captivating displays that showcase the brand and products, and implemented visual merchandising plans to support brand goals, new product releases, and seasonal events.Developed planograms with cross-department teams to optimize product placement and assortment while meeting sales objectives and customer preferences.Improved the store layout to enhance customer engagement and provide a better shopping experience.Assembled attractive in-store displays, window displays, and product signage. Used color theory, lighting, props, and fixtures to highlight products.Collaborated with inventory teams to monitor product availability, replenishment needs, and inventory turnover, ensuring adequate stock levels for featured displays.Cooperated with marketing and sales teams to ensure visual merchandising aligned with campaigns and product launches. Provided creative input for seasonal initiatives.Analyzed how visual merchandising impacts sales and customer behavior. Adjust strategies for optimal results.Maintained brand guidelines, safety regulations, and store standards for consistent visuals. Show less