Digital creator developing content for the blog & YouTube channel about vegetarian/vegan food, plant-based lifestyle, and sharing experience on developing healthy habits.

Business Loans Group - Working capital funding and Portfolio Management for SME & MSME segment

- Develop a marketing communications plan including strategy, goals, approach andtactics to engage audiences across traditional media- Develop media relations strategy, seeking high-level placements in print, broadcastand online media to coordinate all public relations activities- Create content for press releases, byline articles and keynote presentations- Monitor,analyze and communicate PR results on a weekly & monthly basis- Evaluate opportunities, Manage media inquiries and interview requests- Maintain a keen understanding of industry trends affecting clients and makeappropriate recommendations regarding communication strategy surrounding them

Portfolio Management - Business Banking Group- Maintaining healthy portfolio of 12.63 crore with maximum utilization- Client servicing as one point contact for timely and effective solutions- Business development by generating revenue income through processing fees, trade & ForEx transactions- NPA management for no slippage and regularization of stress accounts- Compliance monitoring and liabalizing with related departments for renewals

Market research to develop product penetration, sales and marketing strategy for 20locations pan India.

Functional exposure of electronic media and learning PCR responsibilities - shooting,set designing, floor management, programme script writing,editing, broadcasting

Content writing for lifestyle beat in daily Hindi newspaper