▪ Exploring opportunity areas through design thinking methodology for a metaverse get-together space.▪ Developing a holistic learning agenda and running qualitative research to inform product-related and strategic decisions with meaningful user insights.▪ Perform primary research to understand a bigger context of the Metaverse platforms economy.

Parsons partnered with the largest healthcare provider in the NY state to create a more holistic patient experience with the SDOH (Social determinants of health) in mind.▪ Conducted quantitative and qualitative analysis to identify opportunities, generate insights, and create compelling persona stories, fostering alignment among project stakeholders.▪ Spearheaded the creation of the 'Cultural Advocate Program' for LEP (Limited English Proficiency) patients, collaborating with a team of four designers and ensuring alignment with the overall strategy.▪ Recognized with an award and shortlisted in the digital economy category at the 2021 Design Intelligence Awards (DIA).

· Drove the agency organizational changes using design thinking principles, conducting employee feedback research and facilitating management workshops.· Crafted and implemented new strategic service methodologies to better fit clients’ businesses needs for growth.· Influenced the product and brand development of emerging digital startups at Redberry Startup Studio,_ the only startup studio in Georgia.

· Assembled the first strategy-led creative team in the agency.· Worked in a team with designers and copywriters to deliver outstanding branding and creative communication materials.

· Provided marketing and creative services, crafting winning pitches to the established Georgian and international brands, including Schwarzkopf, Orbit, Axe, 7DAYS, and JTI· Drove the launch of two daughter companies to the DDB Georgia, one of which being the first online media buying agency, Port:80.· Led the first and the most complex production project with a budget over $1m.

· Launched the first gift wrapping startup in Georgia with two business partners. · Conceptualized the brand, driving the creative direction of communication and product design. · Owned 5 spots in biggest shopping malls, while showing eventual presence at seasonal festivals and flea markets.