Competitive intelligence SaaS solution for product & strategy teams.● Conducted deep product research using reverse engineering tools to extract actionable insights on A/B tests, feature enhancements, UI/UX improvements, and user behavior across the most popular iOS and Android apps.● Played a pivotal role in driving product innovation through advanced research and competitive analysis, supporting key initiatives across the organization.● Partnered closely with the R&D and Product teams, leveraging and refining infrastructures to deliver impactful insights that enhanced product strategies and business outcomes.● Led cross-functional collaborations with Marketing and Operations teams to optimize workflows, streamline processes, and support the successful launch of strategic growth initiatives.● Delivered detailed reports and actionable insights to stakeholders and customers, enabling data-driven decisions and significantly improving customer satisfaction and product performance.

• Conducted OSINT research across traditional and new media, including monitoring, analyzing, and generating actionable reports. Insights were used to refine the desk’s strategy and influence audience perception during major operations and routine activities.• Responsible for the IDF's communications to the Arabic media - TV channels, radio stations, newspapers, news agencies and digital platforms as part of leverage the IDF actions and achievements.• Developing and management the Arabic Social Media platforms - Facebook page, YouTube channel and official IDF website - production, editing, distribution and sharing content targeting Arabic speaking audience.• Served as liaison between the Arabic press and the IDF - issuing official announcements, coordination and projects management during major military operations and routine activities.• Maintaining and Developing relationships with journalists and reporters from variety of Arabic media outlets. In addition, find out new Arabic media outlets and contact them to reach new audiences.