I have over 10,000 hours of work experience in content and communications. According to that popular book (what's it called?), I am an EXPERT. Ha ha. But seriously, I and am excited to share my skills with the people and brands I believe in. I am a purpose-driven person and want to work with people who are dedicated to making a difference. Talk to me about branding and communication strategies, your general business goals and anything else on your mind because I am all for a good pow wow 🤣.

Working with the Sella leadership team to oversee agency operations and technology development as well as working with clients to ensure optimal outcomes. This role included: - Working as part of the leadership team to set and achieve organisational goals. - Overseeing comprehensive branding and ABM strategies for a range of clients. - Working with the development team to create technology roadmaps. - Implementing work management systems and processes. - Overseeing key accounts to ensure client happiness and growth. - Setting editorial direction for content and creative assets creation.

Working with a portfolio of clients in the B2B technology space to help them build and connect with audiences on LinkedIn.This role included: - Creating ABM strategies tailored to client goals. - Building prospect and account lists in LinkedIn Sales Navigator. - Building and overseeing brand awareness and lead generation ads on LinkedIn. - Creating and implementing social selling and content marketing strategies.- Consulting with clients regarding wider marketing goals and strategies outside of LinkedIn. - From all this work, generating MQL and SQL leads and helping clients win clients.

Working as a consultant and writer in editorial and marketing environments. Projects included: - Branding and marketing strategies - Blogs- Feature articles- Content audit and strategy - Media releases and PR campaigns - Reports- Video scripts and production planning - Social media management - Brochures - Web copy from homepages to product descriptions

Working with the team at Curious Thing as a contractor/consultant to establish an early marketing and content strategy. This role included: - Working closely with the C-suite to drive messaging- Growing the company's LinkedIn account - Hiring new members of the marketing team- Managing internal and external stakeholders

Working with the team at Better Homes and Gardens to plan and produce two podcast series across real estate, food, wine and travel. This role included: - Researching and booking guests - Planning episodes and writing scripts - Producing run sheets - Blog writing - Managing talent - Working with the wider team to ensure deadlines are met and metrics achieved.

Content marketing manager (content, social media and PR) for Australian software startup, Employment Hero. This role included: - Content strategy, planning and execution. From blogs to webinars and whitepapers. - Social media planning, strategy and execution (Facebook, LinkedIn, Twitter and Instagram). - Managing PR strategy and media requests (working with an external agency). - Managing award submissions (Employment Hero won 8 industry awards in 2018). - Establishing and maintaining our brand's tone of voice. - Writing EDMs including a fortnightly newsletter. - Copywriting and subediting print and digital content across the business. - Plenty more (it’s a busy startup, initiatives changed often!).

Managing the website, handyman.net.au, and all associated social media channels (Facebook, Twitter, YouTube, Pinterest, Google + and Instagram).This role included:- Creating, implementing and managing a content strategy.- Creating, implementing and managing an organic social media strategy (wins:we grew our Facebook audience from 18,000 to 53,000, increased traffic onour YouTube channel and developed a presence on Instagram).- Commissioning, creating and uploading all online content including: featurearticles, blogs, infographics and videos.- Newsletter production.- Print and digital cross-promotion and associated copywriting.- Interviewing industry experts, authors and brand ambassadors and creatingarticles and blogs.

Working for Australian Handyman magazine as a features writer and editorial coordinator.This role included:- Conceptualising, researching and writing feature articles and product reviews(published features in every issue plus responsible for two monthly sections ofthe magazine called: Handy Stuff and Buyer’s Guide).- Subediting international editions of the magazine.- Product editing. Sourcing products for editorial spreads, maintainingrelationships with PR agencies and brand managers working with them to use the best products in editorial, advertorial and commercial settings in print and online.- Creating and managing publicity and editorial databases.- General tasks such as proof-reading, transcribing interviews, fact-checking andpicture research.- Attending industry events on behalf of the magazine.