Creative Department Lead at Ynet & Yedioth Aharonot, specializing in branded content, social media collaborations, and new content products for advertisers. Driving innovative strategies, managing cross-functional teams, and cultivating partnerships to deliver high-quality, engaging campaigns. Leveraging industry trends and insights to create impactful content experiences

My work at Zap Group includes various responsibilities – from creating and executing content and creative strategy for the groups' brands, managing a team of editors, writers and designers. I am constantly creating content marketing products in order to increase sales and reserve B2B clients, while managing the company's Marcom department, PR activity and brands social media pages. This requires constant Initiative, innovative thinking as well as managing skills in a multitude of interfaces and… Show more My work at Zap Group includes various responsibilities – from creating and executing content and creative strategy for the groups' brands, managing a team of editors, writers and designers. I am constantly creating content marketing products in order to increase sales and reserve B2B clients, while managing the company's Marcom department, PR activity and brands social media pages. This requires constant Initiative, innovative thinking as well as managing skills in a multitude of interfaces and a large-complex organization. Show less

I joined CityMouse as a junior editor back in 2011, and worked my way up to senior editor, managing a writing and editing staff of over 30. Alongside editorial duties, my role included thorough knowledge and work in SEO, especially in organic promotion. I also formulated social media strategies -organic as well as PPC -increasing both traffic and conversion rates. I led a team of programmers, editors and designers in transferring the site onto a new CMS, including product specification, UI/UX… Show more I joined CityMouse as a junior editor back in 2011, and worked my way up to senior editor, managing a writing and editing staff of over 30. Alongside editorial duties, my role included thorough knowledge and work in SEO, especially in organic promotion. I also formulated social media strategies -organic as well as PPC -increasing both traffic and conversion rates. I led a team of programmers, editors and designers in transferring the site onto a new CMS, including product specification, UI/UX and microcopy. Show less

My first school for marketing, branded content and the best classroom for learning about corporate's Organizational culture