Tal Mutzery Email & Phone Number

- Leading the retargeting activities across DSP, Social, and Native platforms for Sciplay’s game titles portfolio while keeping ROI goals and growth KPI’s managing large-scale budgets (+12M/y)- Analyzing performance while working with large volumes of data and optimizing according to the company, team, and personal KPIs- Planning and executing A/B and.

Tel Aviv Area, Israel

-Founding and developing the Social Media acquisition department -Planning and hands-on executing global, large-scale B2C PPC Facebook campaigns-Analysing data, A/B Testing and optimising using cross platforms marketing analytics tools

Tel Aviv Area, Israel

-Managing, monitoring and optimizing global, large-scale ($200k+/m) mobile app campaigns -Conducting in-depth analysis using cross platforms data services and MMP's-Constant analysing and optimizing towards achieving Monthly Client's and company's KPI's

Tel Aviv Area, Israel

-Characterizing goals, analysing demands and defining the Role’s KPI’s-Analysing, testing, and Defining the keyword strategy into impact on Organic traffic-Planning and developing ASO strategies and Hands-on Continuous improvements processes

Tel Aviv

-Planning and executing App Store Optimization strategy-Managing and optimizing ASO campaigns and Applications Analysis reports -Persistently hands-on optimizing and improving rankings, results and conversion rates

-Implementing digital products promotions E.g. landing pages, E-mail/SMS and E-com sites-Leading the digital presence of Partner Group's brands (Orange & 012)-Matrix collaboration with marketing teams to improve digital presence and campaigns

-Defining client’s goals; building strategies, translating into concept and action-Social concept, content, activities and account management of varied verticals clients-Planning, setting up and optimizing Social media platforms campaigns