Shekulo Tov is a non-profit organization (NPO) that was founded in 2004 and specializes in providing occupational rehabilitation services for the mentally handicapped. Shekulo Tov develops high-quality employment models that integrate the normative job environment with specific rehabilitation procedures and personal empowerment programs for each participant with the goal of providing the mentally handicapped the status that they deserve as equal members of society.The core values of Shekulo Tov are:A. Rehabilitation1. Shekulo Tov operates on the principle that independent capability of both the organization and the rehabilitants, and therefore does not ask for any charity or financial support from donations.2. Charitable activity organized by Shekulo Tov strengthens this message through activity by rehabilitants on the behalf of others, and is reflected in the transition from personal distress to voluntary activity for the community.3. Shekulo Tov invests heavily in product quality, branding, and in the branding of its enterprises in order to encourage a high appreciation of personal value in the product and to become a workplace that rehabilitants can be proud of.B. Production and marketingShekulo Tov’s activities combine consumption and consumerism in order to achieve social goals by utilizing consumers’ purchasing power. To achieve this goal, Shekulo Tov operates as a competitive business via three mechanisms:1. The development, production, and marketing of products with a high standard of quality and finishing with the collaboration of artists and professional designers.2. The branding of products and their retail marketing to large companies and private customers, including Super Pharm Ltd., Neviot Ltd., Yediot Ahronoth Ltd., Soho Gallery, and the Tel Aviv Museum.3. Shekulo Tov is a green organization with ecological added value. It uses recycled paper as raw material at its Paper Works, and its Retold Tales project sells used books.

operation manager