Global B2B marketing activities for Comverse - Setting strategies, marketing goals and activities, characterizing needs, responsible for Go-to- Market activities- Budget management across all marketing channels - Developing and executing marketing programs, launch plans and brand awareness - On-line marketing activities (SEM), SEO, social media, mailers, publications, websites, newsletters, internal portals - Identify and create unique business marketing tools (on-line tools, sales tool kits, online media and more)- Managing key global cross-company projects

Leading and managing advanced products and services : - Characterizing, defining and launching strategic products and services technologies: yesMax, yesHD, VOD, Internet Services, Mobile Services and more.- Managing and supervising projects throughout the Life-cycle of the product or service Including brand management, product versions, inventory and updating the company executives with the business results- Business intelligence, negotiating with suppliers, characterizing and preparing marketing materials and aids, working closely with the advertising agency, communication companies and other suppliers

Managing the company's mobile handset product line and product managers: - Managing a team of 3 product managers and professional management of technicians team.- Leading the "Model Approval" procedure with the Israel Communications Ministry, communication services providers and manufacturers abroad (Korea & France)- Analysis, product marketing, setting target audience, defining customer profile, studying competitors and provide insights from business intelligence, characterizing and defining products, launching new handsets, working closely with advertising agency, management of handsets accessories line, running tenders and negotiating with suppliers, marketing material creation (pamphlets, leaflets, advertising aids and more) - Preparing and pitching presentations to high-level representatives from the service providers and manufacturers.

- Running the existing customers relations for the company and the interaction between them.- Preparing marketing tools and setting policies for customer retention and increasing ARPU, creating communication packages, overseeing policy implementation at various service centers.- Initiating and producing various products and services including preparation of marketing material

- Establishing the Data Administration for the company and leading the product marketing data for the company's handsets & services - Managing a team of 3 representatives at the Data Administration.- Leading the communication & procedures between marketing and services, consulting on decision making regarding advanced equipment and services, preparing and producing marketing material- Preparing and presenting BO reports to the board.