♦ Proven success in enhancing and building online user experiences and maximizing conversion rates for e-commerce channels and marketplaces across mobile and web platforms. ♦ Specialized in driving user growth and engagement and creating seamless end-to-end customer journeys while leading interdisciplinary teams.♦ Built and maintained high-performance funnels, shaped data-driven advertising campaigns, and curated impactful content to drive both lead generation and conversion. Over the last 5 years, key examples of the impact I have driven as a product and CRO leader include:♦ Steered a successful go-to-market decision in Canada based on an understanding of target demographics, evolving customer preferences, and product-market fit♦ Unlocked and grew new revenue streams via third-party marketplaces (Amazon, Shopify, etc.) ♦ Coordinated the vision-to-implementation product development process of 15 affiliate websites and a pioneering referral platform that is now used by 30+ national law firms📌 Specialty Areas 📌Conversion Optimization – AB Testing – Product Innovation – Product Strategy and Roadmaps – Design Thinking – Go-to-Market/Launch – Customer Acquisition/Retention – UX Design – Digital Marketing – Data Analytics – Wireframing – Content Strategy