Led a cross-functional product team, overseeing product development, roadmap creation, backlog management, and alignment of project scope with business goals while implementing Agile methodologies to improve productivity and quality.• Managed the development and rollout of an e-commerce in-store application that successfully achieved the company’s omni-channel goals across 11 countries, generating over €3.8 million in annual sales.• Spearheaded the migration from in-store server-based solutions to cloud-hosted infrastructure, reducing maintenance, upgrade, and energy costs across hundreds of in-store servers.• Led the implementation of an in-store stock request feature, reducing item retrieval time for staff from 4 minutes to less than 1.5 minutes, significantly improving operational efficiency and customer service.• Iterated on e-commerce in-store filter functionality increasing item found results by 5% and user satisfaction by 4.4%• Led a 7-person cross-functional product team, managing front-end and back-end developers, UX, design, and QA specialists, and collaborating with stakeholders to define project requirements, scope, and timelines aligned with business objectives.• Drove feature improvements, contributing to OKRs, while monitoring product performance to guide decisions on new features and optimizations.• Created and managed the product roadmap and backlog, ensuring prioritization based on customer feedback and business goals, and timely delivery of high-quality releases.• Collaborated closely with stakeholders to prioritize the product backlog and ensure features met market demands and customer needs.

Developed code for large-scale projects as a Front-end Developer, while serving as Scrum Master to lead Agile ceremonies and ensure timely execution of features in collaboration with product owners and UX/design teams.• Collaborated with Product Owners on large-scale projects to gather requirements and prioritize features for timely execution, including the Gall & Gall and Etos.nl webshop launch.• Led Scrum ceremonies including stand-ups, sprint planning, and retrospectives, maintained team alignment and increased productivity.

Led engineering teams in building single-page React applications using AWS and API integrations, while managing public-facing websites to ensure SEO, usability, and accessibility.• Led multiple cross-functional teams to build single-page React applications leveraging AWS technology and API integrations.• Scaled the development team from 10 to 130 members through recruitment, hiring, onboarding, and performance management, including reviews and improvement roadmaps.• Managed public-facing websites, ensuring SEO, usability best practices, and accessibility standards were integrated.• Collaborated with stakeholders to gather requirements, prioritize projects, and establish the product roadmap.• Engineered A/B testing strategies to enhance usability and increase conversion rates, integrating 3rd party feature flag tools for faster iterations and broader testing.• Led Scrum ceremonies, enforcing Agile methodologies to improve team productivity and delivery.• Defined and implemented baseline metrics, success criteria, and data gathering techniques to track project performance.

• Led front-end development using HTML, SASS/CSS, and JavaScript to deliver high-quality, visually appealing user interfaces for multi-phased marketing campaigns, supporting product launches for brands like Columbia Sportswear, Best Buy, Asus, and Daimler.• Collaborated with UX and Design teams to align timelines and dependencies, ensuring cohesive and efficient project delivery while maintaining front-end quality through coding standards, code reviews, and best practices.• Mentored junior developers, enforcing design and code standards to ensure consistency and high-quality output across the team.

• Led UX efforts for HP’s internal web portal, serving 80,000 daily users, ensuring accessibility, localization, and usability best practices were met.• Established a continuous UX/UI testing framework, leveraging user feedback and analytics to resolve usability issues and drive design consistency across prototypes and final designs.• Collaborated with development and QA teams to implement UX designs, conducted user research and usability studies, and defined success metrics to align with business goals and enhance user satisfaction.