As a research analyst, I evaluated academic papers on marketing to ensure alignment with industry standards and market relevance. I provided strategic feedback to researchers, helping them optimise the structure, relevance, and potential real-world market impact of their work. Additionally, I led research into market trends and consumer behaviour to offer valuable insights that contributed to high-quality research output. This experience strengthened my ability to bridge the gap between academic research and practical market applications.

Throughout this internship, I enhanced the brand image by designing key visual elements, carefully selecting colour schemes, typography, and layout to create a cohesive and appealing brand identity. I also contributed to website development and advert concept creation, which significantly improved user engagement. This experience strengthened my ability to blend creative design with strategic marketing, making me well-prepared to support brand growth and digital marketing strategies.

In this role, I conducted thorough market research on local competitors, regulations, and market trends to inform strategic decision-making. I led the development of high-impact presentations, effectively simplifying complex topics into credible content. Additionally, I spearheaded an Instagram rebranding campaign using targeted content strategies. This experience enhanced my ability to create data-driven marketing solutions and effectively communicate brand narratives, making me well-equipped to contribute to innovative marketing initiatives.