Tala Jaara Email & Phone Number

Riyadh, Saudi Arabia

• Developing creative solutions for clients in order to effectively convey campaign objectives to a varied set of audience segments
• Personally pitching and presenting strategy work to governmental and private sector clients
• Researching and digging for human insights to inform customised campaign messaging and creative directions
• Leading brainstorming sessions with the creative team to come up with pragmatic creative solutions
• Writing and refining English content… Show more
• Writing and refining English content (copywriting, translation, transcreation, and proofreading) Show less

Riyadh, Saudi Arabia

• Introduced a creative strategy offering within the company (brand identity, stakeholder engagement plan, and activation)
• Created and implemented creative strategies for ventures, such as logistix and FikraHub
• Designed the brand identity for ventures, including dbra and Smartbox
• Designed and launched comprehensive social media strategies for various ventures
• Played a pivotal role in the conceptualisation and design of a critical business case

Riyadh, Saudi Arabia

• Drafted and reviewed Memorandums of Understanding (MOUs) and Non-Disclosure Agreements (NDAs)
• Developed an internal partnership framework designed to streamline the identification, activation, and management of key partners
• Fostered and maintained relationships with key stakeholders in strategic partnerships
• Conducted comprehensive ecosystem mapping across the Saudi market and Infinite pl partnerships to identify strategic opportunities and optimise the partnership network
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• Prepared and presented executive decks Show less

Amman, Jordan (Riyadh-based)

• Designed and executed internal marketing campaigns, initiatives, and targeted training programs for the Financial Accounting Advisory Services (FAAS) and Climate Change and Sustainability Services (CCaSS) teams
• Directed internal and external communication efforts, ensuring consistent and impactful messaging aligned with EY's strategic objectives and brand values
• Partnered with the design and video production teams to create visually compelling content and marketing materials
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• Innovated the monthly newsletter format, transforming it into a dynamic internal magazine that featured in-depth employee spotlights and valuable industry insights
• Performed bilingual translations for communication materials and proposals, seamlessly transitioning between English and Arabic to ensure linguistic accuracy and cultural relevance

Amman, Jordan

• Edited and crafted copy for an energy drink client
• Coded content using HTML
• Translated content from Arabic to English, and vice versa

Madrid, Community Of Madrid, Spain

• Coordinated meetings with the Marketing team and collaborated on the strategic planning and execution of marketing initiatives
• Provided recommendations for the rebranding strategy of IE University and its various schools, for a cohesive brand identity across all touchpoints
• Developed engaging promotional content for high-profile events, including the IE Tower inauguration
• Contributed to content creation via copywriting, transcribing, and script-writing for branded content videos

Bachelor'S Degree, Communication And Digital Media, 8.9/10

Activities and Societies: Lifestyle Editor & Senior Opinion Writer at The Stork | Communications Director at IE Student Government |.

International Baccalaureate, 40/45

Activities and Societies: Writer in the School Newsletter | Debate Club Co-Chair | School Choir