As Vice President and a Board Member at THG, I am responsible for driving strategic initiatives across THG’s core pillars—RNMORE, Tickets & Hotels, and TravelC—focusing on expanding our footprint in the Middle East and Africa (MEA) region. My role involves overseeing business operations, implementing innovative travel technology solutions, and spearheading partnerships that enhance our service offerings and align with THG’s long-term growth strategy.Key Responsibilities and Achievements:- Strategic Planning & Market Expansion: Leading THG's expansion efforts in KSA, UAE, Turkey, and Egypt, with a strong focus on market penetration, customer acquisition, and localized strategies that address the unique needs of each region.- Product Innovation: Played an instrumental role in promoting TravelC, a cryptocurrency-based loyalty program that allows travel agencies to gain additional profitability through digital assets.- Operational Excellence: Implemented scalable business processes and financial models, contributing to streamlined operations and enhanced profitability across THG's product lines.- Partnership Development: Cultivated relationships with key players in the travel and technology sectors, enhancing THG’s connectivity offerings for independent hotels and strengthening our product ecosystem.- Leadership & Team Development: Established a high-performing team culture, fostering a collaborative environment that prioritizes client success and innovation.Notable Projects:- Successfully launched a complete business plan and sales strategy.- Led the initiative to incorporate cutting-edge distribution and loyalty technology for the travel industry, positioning THG as a leader in digital transformation within the sector.Through my role at THG, I am committed to propelling the company’s growth and redefining travel industry standards through strategic innovation and focused expansion.

Firms and even countries will need a strategy as the world moves from pipelines to platforms. Make no mistake: The rise of platform-led trade is one of the defining shifts of our times.We are an international trading house; our specialty is to facilitate transactions between the exporting country and foreign countries. We are exporters, importers and also traders who buy and sell products to other companies. Our role as international traders is as trade brokers specializing in the long-term development of trade in goods and services provided by third parties. We focus on exporting, importing, and trading in one or more third countries as our primary business and use marketing organization and external infrastructure as well as suppliers as purchasing networks for service and customers.We buy locally and sell internationally, we buy internationally and we sell locally as well as we buy internationally and sell internationally. We have the flexibility and speed to operate in many markets with many products simultaneously as international marketing is our primary business. We act as business intermediaries between suppliers and buyers located in different countries. To this end, we embrace the role of merchants, union managers, and trade facilitators of all kinds. As traders, we buy and sell on our own and earn a margin.We have an external marketing network and are experts in sourcing and purchasing. We also have specialist departments that provide expertise in trade support services. We operate on low margins at high volumes and generate profits primarily through rapid and frequent transfer of funds.

Addressed Services:Support in Establishing and Leading Trade Platforms.Financial Instruments Trade Services.Fund Management.Developing an Additional Source of Revenue.

Took a charge of assisting the general manager managing the P&L for the SAR20 million factories and company on the verge of bankruptcy and led the charge to stop the financial bleeding. Key contribution results: Spearheading turnaround of struggling companies:Saved the group of companies from a brink of what us seemed to be inevitable bankruptcy executing a remarkable turnaround that including a returning to the green in just 180 days. Transforming money-losing companies into profit-generation:Returned the companies to profitability after 6 consecutive months of EBITDA losses, making deep expenses cuts that included 30% headcount reduction, stringent constraints on spending policies, and elimination of excessive management layers. Driving production and sales revenue increase:- Increased sales to 25% quarter over quarter, primarily through a series of policy and process changes that refocused the production and sales team on quantifiable production and sales goals and performance.- Increased retail revenue to 18% season over season, through series of geographical, sales and awareness strategic plans. Rebuilding damaged customer relationships and strengthening retention:Reversed erosion of installed base, rejuvenating relationships with customers as a result of changing the customer service compensation to reward efficiency, cost savings, and high-touch customer services. Leading transformational business culture change:Navigated intense internal politics, eradicating what had become a dysfunctional, intimidating corporate culture to restore employee morale, motivation, and focus on performance and service excellence.

Played a pivotal role in managing business development operations including formulating innovative strategies and maintaining full P&L accountability for the profit center with a US$40 million budget Key contribution results: Orchestrating dramatic sales sudden turnarounds and restarting growth:Addressed a sudden declining in sales performance losing Saudi Arabian Airline agreement by embedding a new retention strategy plan, achieving 110% to annual sales target within the first year. Engineering and leading business change initiatives:Changed go-to-market strategies in profound ways, accomplishing a major paradigm shift that had previously been deemed “impossible;” personally conducted high-level negotiations with travel agencies executives and decision makers to accomplish multiple sales wins. Hiring, developing, and motivating team of top-talent professionals:Rebuilt Sales team from 0 to 15 and exponentially exceeded resale target of $42 million, quickly driving to $46 million.  Propelling teams to overachieve aggressive business goals:Won 60% productivity of the top 10 Travel Agencies against intense competition; led Travelport team in Saudi to surpass both sales targets and "stretch" goals for 4 successive years. Influenced the change-averse sales team to transform behavior and increase sales of Travelport solutions and services; Influenced similar shifts in business models at C level clients. Turning 2 competitors in to one ambarella:Successfully building the Travelport brand to promote GDS in the country with the emphasis on how the Galileo and Worldspan products should complement each other rather than competing in the market.

Created and executed an innovative sale and marketing plan for Saudi market whilst ensured alignment with overall company strategy, proactively developed new, cost-effective market segments which attracted new customers, and resulted a continues increase share of wallet. Effectively positioned AMADEUS products in the Saudi trade to maximize impact on targeted prospects. Successfully managed Amadeus sales team through an MBO with involvement in recruiting, coaching and training teams to increase quality and efficiency. Key contribution results: Orchestrating dramatic sales sudden turnarounds and restarting growth:Effectively augmenting share of wallet from 9.4% in 2005 to 12% in 2006 and increasing market share to 15% by 2007 by executing horizontal market expansion strategy plan.

Key Responsibilities • Fully accountable for the management of sales and marketing operations across Central, Northern and Eastern regions involving training and managing a team of nine personnel • Preparing and delivering high impact corporate presentations and delivering sustainable, long term relationships with clients and business partners.

Key Responsibilities: • Establishing and staffing service center in different regions in Saudi Arabia to facilitate target achievement whilst supervising all sales and marketing operations

Key Responsibilities: • Actively involved in the promotion of Al-Rashed Goodyear Tires, Royal Cleaners, Ana Batbat educational products and Sitten Stationery • Developing sales and marketing analyses for other divisions and formulating and implementing marketing campaigns