With over 25 years of experience - Dr. Talal Al Maghrabi has worked in executive leadership positions that have contributed to the transcendence of institutions and businesses to higher levels of success using his local professional and scientific expertise and network of international relations. Dr. AlMaghrabi has a great passion in innovation in business organizations. He has amassed a massive blend of international experience from working and studying in the KSA, USA and UK, providing him with a vast knowledge base and global network of business connections and working relationships.Dr. Al-Maghrabi is entrepreneurial-minded and Pracademic with both commercial and academic active professional practitioners. He has extensive experience in the following fields:• Develop and Enhance Corporate Brand Images;• Soft-Power Diplomacy and Nation Branding – City Marketing Strategies;• Corporate Communication Strategies and developing creative initiatives to engage all stakeholders;• Expanding the Business Opportunity Between UK and the GCC;• Corporate Social Sustainable Transformation Strategies; • Develop Innovative Communities to Enable Enhancement of local content and knowledge transfer;• Attracting Investors, innovation, SMEs and Start-ups from\to Saudi Arabia;• Sport Marketing and Fan Engagement Technology;• Understanding Business and Cultural Knowledge of the UK and the GCC;• Social Enterprise, SDGs, CSRDr. Al-Maghrabi currently works alongside a large number of organizations regionally and internationally, whether as a Chair, as an Executive Member, or a Deputy CEO and Consultant.Academically, he holds a PhD in Marketing and e-Commerce from Brunel University UK, and MBA focused in Marketing and Management Information System from Kent State University USA. Dr. Almaghrabi is the winner of the UK Entrepreneur Alumni Award 2017.