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Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai Email & Phone Number
Partner and Head of Advisory Services (Consulting and Implementation)
at
ProClipse Consulting
1 work email found
@al-assaad.org
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Partner and Head of Advisory Services (Consulting and Implementation)
Location
Dubai, United Arab Emirates
Company size
Who is Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai? Overview
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Quick answer
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai is listed as Partner and Head of Advisory Services (Consulting and Implementation) at ProClipse Consulting, a with 14 employees, based in Dubai, United Arab Emirates. AeroLeads shows a work email signal at al-assaad.org and a matched LinkedIn profile for Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai.
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai previously worked as Managing Partner - Head of Enterprise & Organizational Change Management at Proclipse Consulting - Prosci Partner and Managing Partner - Strategic Commercial & Marketing Advisor: FMCG, Retail & Hospitality at Zeder Consult®. Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai holds Certificate Of Completion from Australian Institute Of Company Directors.
Company email context
Email format at ProClipse Consulting
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{first}@al-assaad.org
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AeroLeads found 1 current-domain work email signal for Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai. Compare company email patterns before reaching out.
Profile bio
About Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai
Believer in the positive power of Change & TransformationAuthor of “The CREED WAY©️: Building Enabled Generations & Societies"Passionate about Building Success StoriesDetermined to Enable YouthFounding Partner @ZederConsult® & @ProClipse where #ChangeIsGoodDreamer of Civic Duty & ResponsibilityWith over 25 years of experience driving organizational transformation and growth across the MENA region, I specialize in bridging the gap between strategic vision and operational excellence. My journey has taken me from pioneering roles at global giants like Coca-Cola and Red Bull to leadership positions at British American Tobacco, and now to the helm of my own consulting brands.As the Executive Director overseeing two complementary consultancy brands, ProClipse Consulting and Zeder Consult®, I leverage my deep expertise in:• Enterprise Change Management• Go-to-Market Strategy• Leadership Development• Organizational Transformation• Strategic Planning and ExecutionThrough these 2 brands, I've had the privilege of leading transformative successes like:• A major UAE-based retail conglomerate, driving digital transformation and operational efficiency• A Saudi government entity, implementing large-scale organizational change• A leading FMCG multinational, optimizing go-to-market strategies across the GCC• A prominent hospitality group, enhancing customer experience through strategic change initiativesMy approach combines commercial acumen with Change Management best practices, enabling businesses to navigate complex transitions and emerge stronger. I've consistently delivered measurable results for multinational corporations, government entities, and regional powerhouses through critical transformations.Beyond my professional endeavors, I'm passionate about empowering the next generation of leaders. As an author, mentor, and community advocate, I strive to share knowledge and foster growth in others. My book, "The CREED WAY©️: Building Enabled Generations & Societies," encapsulates this commitment to personal and societal development.I'm always eager to connect with fellow professionals, discuss industry trends, and explore how we can drive positive change in the business world. Whether you're looking to transform your organization, enhance your Change Management capabilities, build equity through Customer Experience, or simply exchange ideas, I'd be delighted to connect.Specialties: #StrategicLeadership #ChangeManagement #OrganizationalTransformation #CustomerExperience #FMCG #Retail #Hospitality
Listed skills include Fmcg, Brand Management, Trade Marketing, Marketing Strategy, and 43 others.
Current workplace
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai's current company
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Proclipse Consulting
14 roles
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai work experience
A career timeline built from the work history available for this profile.
Managing Partner - Head Of Enterprise & Organizational Change Management
CurrentResponsible for our Partners' strategic direction.From assessing the status, defining the strategy, securing commitment, building the plans & capabilities, executing the change, to witnessing, assessing & reinforcing the transformation. All while celebrating successes throughout.
Sep 2014 - Present
Managing Partner - Strategic Commercial & Marketing Advisor: Fmcg, Retail & Hospitality
CurrentZeder Consult® is your dedicated FMCG, Retail & Hospitality total Marketing advisory arm specializing in delivering the following 3 solutions:1- Total FMCG Strategy & Operational Management2- Customer Experience (CX) Mastery3- Business Transformation & Change Management (now fully delivered through @ProClipseConsulting-Prosci Partner)As the co-founder of ZederConsult®️, I am responsible for the long term strategy development & execution, as well as the short term delivery of Marketing Advisory / Business Development / New market entry & distribution modeling / Operational design for our inspiring clients (including all that comes in between!)
Sep 2014 - Present
Non Executive Board Member
Executive Board Member Group Head of Marketing Group Head of Governance, Risk, Business Conduct and Compliance Committee
Sep 2014 - Dec 2023
Middle East Tm&D Project Manager
Delivering key TM&D Project initiatives through the Creation of a Center of Excellence.Custodian of the Middle East operational Brand Marketing & Trade Marketing plans
Jan 2011 - Aug 2014
Head Of Business Development - Saudi Arabia
Managing the NWW Project Mandate from inception through Transition, implementation to Completion.Implementation of new Business Model workstream.People DevelopmentTotal Country Brand & Channel ManagementNew Initiatives ManagementP&L responsibility
Jan 2012 - Jul 2013
Regional Marketing & Planning Manager - Eemea - Global Travel Retail (Duty Free)
Delivering Strategic Project Management initiatives.2 Key Projects:1- Responsible Promotion through Smoking Lounges 2- EEMEA Duty Free HW StandardizationResponsible for the Marketing & Planning, as well as the execution of all Projects & Activities within EEMEA's Duty Free market.Custodian of Consumer & Customer segment strategies Driver of the Brand & Trade Cycle plans
Oct 2008 - Dec 2010
Business Development Manager - Iran
Responsibility of 3 Key Project Mandates - Inceptions to execution:1) New G2M Business Model (Transformation)2) Brand Migration3) New G2M Capability Building
Jan 2007 - Sep 2008
Business Unit Manager - Lower Gulf (Kuwait, Uae, Bahrain, Qatar & Oman)
Total Marketing responsibility over the Lower Gulf's Global Drive Brands: Strategy, Brand Marketing, Trade Marketing, Distributors' Management and Advertising Agencies.
Nov 2004 - Dec 2006
Country Manager
As one of the first employees of Red Bull Energy Drink in the MENA region, I was fortunate to be part of this young and energetic Team.
Feb 2001 - Oct 2004
Regional Sales Manager
Jul 1999 - May 2000
Area Sales Manager - Al Ain
Jul 1997 - Jun 1999
Sales Supervisor / Key Accounts Manager / On-Premise Manager
Dec 1994 - Jun 1997
Information Officer
Sep 1992 - Jul 1994
7 education records
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai education
Certificate Of Completion
Graduate Certificate Lvl 4
Grc Institute - Education And Professional Development
Master Of Business Administration (M.B.A.)
Education record
Lebanese Baccalaureate Ii
College Elite
Brevet
Education record
L'Athénée De Beyrouth
FAQ
Frequently asked questions about Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai
Quick answers generated from the profile data available on this page.
What company does Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai work for?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai works for ProClipse Consulting.
What is Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai's role at ProClipse Consulting?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai is listed as Partner and Head of Advisory Services (Consulting and Implementation) at ProClipse Consulting.
What is Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai's email address?
AeroLeads has found 1 work email signal at @al-assaad.org for Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai at ProClipse Consulting.
Where is Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai based?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai is based in Dubai, United Arab Emirates while working with ProClipse Consulting.
What companies has Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai worked for?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai has worked for Proclipse Consulting, Proclipse Consulting - Prosci Partner, Zeder Consult®, Zeder Group - Your In-House Business Partner, and British American Tobacco.
How can I contact Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai?
You can use AeroLeads to view verified contact signals for Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai at ProClipse Consulting, including work email, phone, and LinkedIn data when available.
What schools did Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai attend?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai holds Certificate Of Completion from Australian Institute Of Company Directors.
What skills is Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai known for?
Talal I. El-Assaad طلال الأسعد - Cpm - Maicd - Pcai is listed with skills including Fmcg, Brand Management, Trade Marketing, Marketing Strategy, Business Development, Market Planning, Marketing Management, and Management.
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