At Liv Homes Greece, my focus as Marketing Technology Director is crafting digital strategies that resonate with our audience, driving engagement through content creation. I leverage design and technology to drive innovation in real estate marketing. With two decades of experience in design and art direction, I've honed my expertise in UI/UX, ensuring our online platforms are visually compelling and user-centric, significantly elevating the brand's online presence.My strategic oversight includes SEO optimization, managing digital campaigns, and ensuring our website and APIs function seamlessly. My dedication to optimizing web traffic metrics and KPIs has resulted in substantial growth, reflecting my commitment to merging technology with creativity to achieve business objectives.Previously at Valenci Group, a holding company where I worked for four of its companies, including an e-commerce site, I focused on enhancing online presence by streamlining social media campaigns. I integrated creative content development with a robust understanding of digital advertising for measurable outcomes and strategic growth.