Leading the business to drive the company image, revenue and growth in a sustainable way.

• Lead the Brand Marketing, Media, Buyer Growth, KOL Operations, Traffic Operations, Marketing Solutions, Strategy & Planning functions comprising a team of 120+ members• Maintain strong liaison with the group leadership to translate global strategy into locally relevant insights and executions• Drive efficiency across functions to contribute to the company’s profitability ambition• Strong collaboration with cross functional leaders to drive buyer growth, orders, GMV as well as profitability Achievements:• Brought stronger consistency in the brand messaging and media presence of Daraz across the year – organic traffic grew by ~35%+ • Executed 4 Mega Campaigns in first one year with consistent marketing mix elements across touchpoints• Strongly contributed to break multiple records for Daraz including traffic, buyer, order numbers to drive strong double-digit business growth• Very strong improvement in marketing & subsidy efficiency • ROI targets are exceeded in each month of operation

Lead the marketing and emerging channel team for Dabur BangladeshAchievements:• Dabur Bangladesh business turned around and achieved best ever performance even during COVID with strong contribution across brand portfolio• Strong localized campaign on power brands – achieved strong growth momentum• Developed NPD roadmap and launched number of new products with strong mix across different categories to allow entry into 2500 cr worth market segments to build future business• Consistent performance and visibility of the emerging channel team to contribute ~10% of business

Part of the core leadership team toBuild local marketing function for L’Oréal Bangladesh Subsidiary as part of the core leadership team Achievements:• Identified potential partners and built strong relationship to roll out the subsidiary operations • Played a pivotal role to localize Garnier skin portfolio in collaboration with international teams• Gained strong growth and increased MS by 1.4 times in the competitive skin care market• Strengthened market leadership for Garnier Men cleansers even after localization• Launched multiple new products across the categories of skin care, hair care and hair color build the L'Oréal business in Bangladesh.

• Worked actively on global brand positioning exercise for Alpenliebe from Bangladesh Key Responsibilities: • Plan marketing strategy for the brands under assigned categories in line with company goals, competitive scenario and consumer preferences• Plan and execute marketing mix elements in accordance with brand guideline to achieve objectives for assigned group of brands• Liaisons with advertising agency to develop advertising & promotional campaign• Initiate research to understand consumer and market behavior and thereby formulate strategy • Explore and identify the scope of new product & develop the strategy for launching new product as well as to improve existing product• Analyze market behavior and sales trends and take initiative to improve business results• Monitor distribution width & depth to ensure brand availability, visibility and merchandising