Content Creator/Content Specialist
Current- Collaborated with the account department to align on client objectives, conceptualizing creative video content tailored for sports.- Provided regular project progress updates and identified areas of improvement in collaboration with the account department.- Optimized video content for diverse platforms to ensure maximum engagement and visibility.- Partnered with the content team to design integrated content campaigns featuring video components.- Conducted market analysis of sports content trends across Social, Digital, and TV mediums to uncover new opportunities.- Served as the primary editor, guiding teams on best practices, tools, and content standards, including audio transitions, video cuts, overlays, and graphics.- Adopted and integrated cutting-edge editing technologies and industry best practices into both automated and manual video editing products.- Innovated on current storylines to enhance automation by introducing creative improvements.- Reviewed and assessed generated content to refine our platform and elevate automation standards.- Collaborated with cross-functional teams to ensure the delivery of top-tier content.