After having my daughter, I wanted to utilise my wealth of experience in retail and fashion, but retain some flexibility to be a full-time mother. I have collaborated with an amazing photographer, Maisie Eden, and we set up Blighty & Oz Content Agency to provide professional, engaging imagery and social media coaching for small businesses in Dubai. With my background in fashion retail branding and visual presentation, and her experience in children’s and product photography, we have successfully photographed, provided imagery and mentored many small brands in Dubai to elevate their online presence and professional profile.

My time with Decjuba saw the brand grow from 22 stores to 126 stores, and the launch of subsidiary brands D-Luxe and Decjuba Kids. Key responsibilities and achievements:- Established core visual standards and principles throughout the business, implementing guidelines with key focus on commerciality and sales performance.- Supported the Regional Teams with the set up and opening of over 100 new stores, giving visual direction and feedback to ensure not only brand compliance, but regional adaptability on product presentation.- Worked with the Planning Team to develop and implement buying and allocation strategies that categorised stores based on size/space and demographic.- Played a key role in the development and launch of 2 new brand subsidiaries, D-Luxe & Decjuba Kids, including fixture design, store layout and implementation. - Designed new fixtures and store layouts as the product range expanded and diversified across all categories.- Worked closely with the New Store Development Team on the aesthetic and layout of new stores during rapid expansion across Australia and New Zealand.- Recruited, developed and mentored an engaged, collaborative team of Head Office Visual Specialists and Regional Visual Merchandisers to create weekly visual guidelines and window display concepts, and support the effective implementation at store level.

Directed and styled photoshoots for Seed Heritage E-Commerce department. - Prepared sample product, styled and provided feedback to the photographic team to ensure imagery was on-brand and off a high standard.- Managed timing throughout shoot to fulfil the shoot brief.

Provided all Visual Merchandising direction on product placement and presentation of Womens, Kids and Accessories to ensure excellence in visual standards across 77 stores in Australia and 7 stores in Hong Kong.- Managed regional VM teams across Australia and in Hong Kong to provide training and visual skills to retail teams.- Developed and implemented new wall fixturing system to provide greater flexibility in presentation- Played a key role in the planning and opening of 10 new multi-department stores, with 4 sites in HK

French Connection is a international brand that caters for Womenswear, Menswear and Accessories. As a global brand, French Connection had stringent guidelines and standards to be maintained. - Provided all Visual Merchandising direction and ensured visual standards across 88 stores in Australia.- Managed and developed Regional Visual Teams across Australia to support visual implementation and training.

This role was responsible for the sales results and store operations in 24 stores across Victoria. - Trainied and developed Area Sales Managers and Cluster Store Managers to ensure the effective running of the region, and to ensure sales targets were exceeded. - Successfully planned, managed the recruitment, and opened 7 multi-divisional stores in Victoria. - Achieved the lowest percentage of staff turnover Nationally in a 12-month period.

This role was responsible for maintenance, training and development of Visual Merchandising standards across VIC, SA, WA and New Zealand. - Managed, trained and developed Visual Merchandising teams across the states to ensure the Visual standards.- Implemented visual merchandising training program to ensure store teams developed strong visual and commercial understanding.