Talecia Riley Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

As a Product Manager I am responsible for the delivery and execution of products and features, as they relate to the core product capabilities that are common across Canstar’s digital assets.I am actively seeking to identify opportunities to create customer value by understanding problems and collaborating with key stakeholders to find creative solutions.

Brisbane, Queensland, Australia

As a Digital Product Owner I have had the opportunity to improve the experience of visitors to canstar.com.au and canstar.co.nz, through management of various digital products. In this role I facilitated both B2C and B2B experiences, seeking any opportunity to assist our visitors in making informed financial decisions.- Product Owner for an international.

• This role gave me the opportunity to work within all areas of digital marketing, providing me with a breadth of experience across both B2B and B2C channels.
• Formulated the social strategy for Canstar which included planning, managing and optimising both organic and paid social content for various channels including Facebook, LinkedIn and Instagram in accordance with.
• Leveraged Wordpress to manage content on canstar.com.au, working closely with the Editorial and SEO teams to ideate, create and distribute editorial, campaign-specific and traffic-driving content.
• Managed Facebook, Twitter and Linkedin accounts and related communities.
• Managed competition campaigns to drive newsletter subscriptions, social engagement and website visitation to meet business targets.
• Created and distributed e-mail newsletters, whilst managing campaigns to improve rates of subscription.

Brisbane, QLD

• This role gave me the opportunity to explore SEO, and learn how to create campaigns and optimise on-site experiences to drive traffic and improve search engine performance.
• Reviewed content on canstar.com.au and canstar.co.nz and performed research to identify keywords to target with optimal search potential
• Reviewed active onsite keyword targeting and provided recommendations based on keyword research and SEO best practices
• Implemented onsite keyword targeting recommendations and experienced improved search performance for various keywords to improve business performance
• Reviewed internal linking opportunities and provided recommendations
• Reviewed aesthetics of article content and identified opportunities for improvement considering user experience design principles

• Creation and management of the business Facebook page, including scheduling of various posts, implementation of advertising campaigns and community management
• Creating content for the website in order to provide consumers with relevant information regarding our industry and service.
• Creation of email marketing content and design
• Used analytical and data skills to identify areas for improvement along the consumers journey of the website.
• Performed various search engine optimisation techniques, resulting in an increase in traffic of 25% to the website.
• Managing online advertisements including Yellow Pages and Gumtree

Brisbane, QLD

• During this time my role included:
• I increased customer satisfaction by ensuring KPI’s were met relative to quotation bookings and job scheduling
• Required to problem solve in high pressure scheduling situations, such as last minute cancellations and postponed works.
• Managed the internal auditing process, collaborating with numerous team members whilst performing regular internal audits for the company, as well as being accountable for the quality system at external audits on a.
• Assisted employing, training and managing two virtual assistants.
• Analysed the current suppliers and contractors of the business and provided recommendations to reduce fixed and variable costs.

Paddington, QLD

• I have recently volunteered for the Briswest centre, assisting in the marketing and coordination of their second hand markets, Excess Baggage, held every few months throughout the year. This role included:
• Managing the Facebook page, including regularly creating posts, connecting with other local Facebook pages and managing the community
• Creating and scheduling various e-mail marketing communications to both customers and suppliers to ensure preparation for the market days
• Liaising with sponsors
• Assisted in the planning and execution of a second hand market day to ensure that both the sellers and buyers had a satisfactory experience.
• Spreading awareness, both digitally and traditionally, of the markets amongst the community

Brisbane, Australia

I recently completed a 6-week marketing internship working alongside the Global Brand Manager completing various tasks. These tasks included, but were not limited to, writing copy for product descriptions, creation of blog posts - both to promote products and reveal the culture of the organisation, social media and landing pages, formulation and scheduling.

Bachelor’S Degree, Marketing, Gpa 6.45

Activities and Societies: AMPedWithin my time at QUT I have achieved multiple mentions on the Dean's List for high academic achievement.

Op 4

Activities and Societies: Sports Captain Regionals and Districts Athletics and Swimming Teams 2008 - 2013 School Band Japanese Student.