After ten years of work researching and building mobile products, I launched my own user research firm. Bright UX specializes in mobile applications, gaming, education tech, and children's digital products.Expertise in resurrecting troubled apps, identifying easy wins, understanding your customers, and translating user needs into successful features.

Proud to join mission-drive Rebel Girls to help them on their journey to uplifting girls around the globe, creating the most inspired and confident generation of girls through content, experiences, products, and community.As Research Director I guide product, marketing, and executive teams to make data informed strategic and product decisions using qualitative and qualitative research methodologies.

-Led execution of all research, including setting the appropriate process and standards across the research life-cycle, and delivering customer-centric, actionable insights-Used generative and tactical research to help cross-functional teams understand our customers, generate ideas and concepts, and shape new experiences-Created user personas and user journeys so product and design teams had a unified language to talk about our customers

- Led cross-platform user and market research for Zynga franchises such as FarmVille, Words With Friends and new IP, consistently managing 5 - 12 game projects- Evangelized research findings and insights to cross-functional teams and senior leadership- Trained and coached junior researcher on conducting 1:1 interviews and UX testing- Managed vendor relations for large scale market research projects

- Led all research including product satisfaction, user experience, competitive analysis, concept testing, and usability testing at Sony's acquisition, Game Show Network- Collaborated with product leads to pinpoint issues in underperforming games- Created baseline concept testing to track future concept tests against the performance of live products- Managed vendor relations, specifically in creating an insights community of 15,000 members- Managed team of two in conducting research and competitive analysis

- Spearheaded creation of user testing at Crowdstar, acting as sole creator and practitioner of traditional usability testing both formative and evaluative, user interviews, focus groups, paper and screen prototyping, survey design & analysis, and user flow wire framing. - Experience in using research insights to resurrect failing games and in helping pivot company strategy to adopt a vertical, user-centric approach that ultimately led to the creation of Covet Fashion.- Responsible for advising all game teams by regularly reporting analysis of qualitative data and suggesting clear action items in order to improve CrowdStar games' usability and company strategy.

- Worked as Senior PM for Social Girl and Do You Know Me? from inception to launch. - Created product and project roadmaps, feature specs, wireframes, and game flow graphs for all aspects of the product. - Worked directly with cross-functional team of engineers, game designers, UI and game artists, and founders. - Led iterative user testing to ensure quality user experience.

- Worked on development of one of Facebook's most successful female-focused games, It Girl, from earliest stages of inception to post-launch feature optimization. - Monitored key periodic metrics and translated data into actionable enhancements. - Crafted and analyzed results of A/B tests to improve retention and monetization metrics. - Met monthly monetization goals by conducting A/B testing on "easy win" areas, and using A/B testing to optimize new features. - Created and wireframed features; worked with engineering, UI, and art on implementation.

- Managed the content pipeline, including product specifications and schedules. - Provided quantitative analysis of sales and retention data, and merchandized virtual goods to maximize sales. - Forecasted monthly sales using past sales data and future ad spend projections.