Thalente Phakathi Email & Phone Number

Durban, Kzn, Za

Durban, Kzn, Za

- Developed Comprehensive Campaign Strategies: Defined objectives, target demographics, core messaging, and tactical plans for campaigns to achieve desired results.- Monitored and Analyzed Campaign Data: Evaluated campaign progress through data analysis, polling, and relevant metrics to enable data-driven decision-making.- Utilized Analytical Tools for PPC: Used analytical tools and spreadsheets to determine campaign criteria, deliverable volumes, and pricing, ensuring cost-effective PPC execution and optimization.- Conducted In-Depth Research: Researched market trends, product and service offerings, and client needs to inform campaign proposals and strategies.- Spearheaded Lead Generation Initiatives: Identified and engaged potential customers through targeted lead generation efforts, leveraging PPC strategies to drive traffic and conversions.- Executed CRM Marketing Campaigns: Managed CRM marketing campaigns across various channels, including PPC, to optimize customer engagement and retention.- Leveraged Customer Data: Used customer data for personalized communication and PPC ad targeting, driving meaningful change and improving customer retention.- Oversaw Campaign Execution: Coordinated all facets of campaign execution, fostering collaboration among cross-functional teams to achieve strategic objectives.- Collaborated with Creative Teams: Worked closely with communication and creative teams to craft compelling campaign messages and PPC ad copy aligned with target audience preferences and objectives.- Designed Landing Pages: Created and optimized landing pages for promotional activities and lead generation, enhancing PPC campaign effectiveness.- Performed Additional Tasks: Completed additional tasks and assignments as required, adapting to evolving campaign needs and priorities.

- Develop and customize WordPress websites, themes, and plugins to meet client specifications.- Customize themes for aesthetic and functional alignment with client branding.- Create custom plugins or extend existing ones to add specific site functionalities.- Perform regular maintenance, updates, and security checks for WordPress sites.- Identify and troubleshoot issues or bugs within WordPress sites, themes, or plugins.- Implement SEO best practices to optimize site visibility on search engines.- Ensure websites are responsive and functional across various devices and screen sizes.- Collaborate directly with clients, providing updates and incorporating feedback.- Stay updated on WordPress updates, new plugins, and industry trends.- Provide training and support to clients for managing their WordPress websites effectively.

As a Freelance Marketer, my role involves developing and executing comprehensive content marketing strategies to attract and engage target audiences through high-quality blogs, articles, social media posts, and other digital channels, while managing a content calendar and optimizing content with SEO best practices. I manage paid advertising campaigns on Facebook Ads and Google Ads, conducting audience research, creating compelling ad copy and visuals, optimizing performance through A/B testing, and providing regular performance reports to stakeholders. My SEO responsibilities include conducting audits, implementing on-page and off-page strategies, monitoring performance with tools like Google Analytics, and collaborating with web developers to integrate SEO best practices. I also communicate regularly with clients, stay updated with industry trends, manage multiple projects, maintain organized records, and provide training and support to clients and internal teams, leveraging my proactive, results-driven approach to deliver impactful campaigns and measurable results.

- Conduct user research to understand audience needs, behaviors, and preferences.- Create wireframes and prototypes to plan and demonstrate user experiences.- Develop visually appealing UI designs aligned with brand identity.- Perform usability testing and gather feedback for iterative improvements.- Collaborate with stakeholders to ensure design vision is executed effectively.- Stay updated on design trends, tools, and technologies.- Communicate with clients to understand requirements and present design concepts.- Create design documentation and guidelines for seamless implementation by developers.