Experienced professional with an overall experience of almost 15 years in the Telecom industry out of which 11 (years +) have been engaged with the VAS Industry as I was responsible for managing/launching services across different platforms, building the services to be treated as products with a clear vision of Revenue enhancements. Business Planning, Portfolio Management & Reporting:• Responsible for P&L of VAS Products. By introducing state of the art innovative products, re- vamping & re-pricing the existing products, I was able to raise the VAS revenue significantly• Responsible for making strong business cases with complete financial analysis and presenting them to higher management• Planning and executing Market research of new and existing products• Pricing of upcoming products and re-pricing of existing cash cows & low performing products• Responsible for making VAS product bundles in best price/value (competitors analysis, SWOT analysis, price elasticity of demand etc)Managing the Product Team, Project Management, Product Management, Forecasting Revenue & strategy planning, Strong Decision Making Relationship Building, Business Continuity Deadline Oriented, Risk Analysis & mitigation, Quantitative Data Analysis, Commendable Problem Solving Approach.Founder member of a few Pakistani Brands, like Koyal.pk "Pakistan's first regional music audio streaming website" and greene.pk "Pakistan's first online plants and gardening solution website that provides services at your doorstep".