Sep-Dec 2024Course : Trade Marketing to 7th Semester BBA studentsPost intro to Trade & Channels, The course covers 4 major aspects of Trade Marketing which are Channel, Category, Visibility & Trade Promotions.Feb-June 2024Course : Trade Marketing to 8th (Final) Semester BBA studentsPost intro to Trade & Channels, The course covers 4 major aspects of Trade Marketing which are Channel, Category, Visibility & Trade Promotions.

Developing a standardized catalogue of sustainable POSM solutions to drive cross market buying drives, reducing complexity of assets. Be the overall lead of the program and single point of contact for Wall’s Ice cream and market POSM lead.Driving sales return by focusing on getting the right POSM assets, with optimal design, in the right location in stores & online. Improving process efficiency by minimizing complexity & waste to reduce costs and delivery lead times. Acting responsibly by optimizing the volumes produced, material types used, and level of waste created. Development, alignment & implementation of in-store & out of the store initiatives & launches nationally, across channels. Marketing spend effectiveness pertaining to trade marketing & initiatives, responsible for BMI spends and budget optimization. Advertising Taxation Lead for Wall’s Pakistan.Wall's Pakistan Tourism LeadWall's Pakistan's Sustainability Lead

Serving Customers in Karachi (South Region)Developing existing PULL business for the total Food Portfolio of products within all relevant customer channels by using a combination of face-to-face selling and product demonstrationEnsuring all designated customer accounts are serviced and maintained to the required standardsAchievement of KPIs monthy as agreed with the managementPreparing and religiously executing a monthly plan for specified outlets to achieve Category-wise sales and SKU-wise volume and value targetsExtending Food product distribution and usage in all outlets thus increasing volume base as well as evaluating the worth of these accountsOrganizing and maintaining effective administrative systems to include Contact strategy, Daily Field Report, OTM work plans to meet required deadlines for completionAchievement of monthly primary and Secondary Targets by planning and forecasting the demandNegotiations with several stakeholders internally and externally in order to grab more business from existing customer-baseTraining of DSRs in order to build confidence and personality development as well as product applicationAnalysing sales and marketing data timely to determine the most effective sales and marketing techniquesDeveloping innovative sales strategies to increase sales within an assigned territoryEffectively managing distributors/customers, the sales force, & their operations, implementing the Distribution Strategy and ensuring required distribution infrastructureProviding quality and on-time information, and ensuring adherence to all Company principles and policiesPersonally visiting customers and adhering to their needsWorking with the Company Chef to develop new and exciting solutions for the customersEnsuring that brand awareness within an assigned territory meets company expectationsMonitoring competitors’ sales activity within an assigned territory

Handling 3 distributors & 2 townsAtlas Enterprises - Biggest Distributor (DHA, PECHS, Korangi Industrial Area & nearby)Minaj Services (All of Hyderabad)Fair Distributor (Nooriabad Industrial Zone)Delivering growth in value and adding significantly to the department's national deliverables.Managing a portfolio of 60+Million annually with the team of BDOs at distributors and driving the business by keeping three traits (innovate, revamp & sustainability).

Handling 5 distributorsShan Distributors (Federal B Area & nearby areas)SEJA Distributors (SITE & nearby areas)ATS (All OOH Key Accounts Karachi)Noor Distributors (Quetta)Fair Distributor (Nooriabad Industrial Zone)Delivering growth in value and adding significantly to the department's national deliverables.Managing a portfolio of 50+Million annually with the team of BDOs at distributors and driving the business by keeping three traits (innovate, revamp & sustainability).

ObjectiveImplement Channels Plan on-ground; Lead Shopper Marketing on a regional level & ensure POP controls within Region(s) to drive best in class in-store execution.Key Responsibilities1. Perfect StoresEnrollment of Perfect Stores while leading, plan & evaluate merchandising & trade activations Communication of weekly OSA Targets & conduct Market Audit for PS Compliance on Quarterly BasisLead In-Store Execution while monitoring OSA, SOS, POSM & Planogram Compliance2. Display Drives /Channel Activations/New LaunchesExecute & share Tracker Weekly in Coordination with the Merchandising Team3. POSM & Vendor ManagementEnd to End Inventory Management of POSM from Deployment to On Ground ExecutionSharing of Execution Pictures on POSM Develop an Asset-In-Market Report for RegionsLead 3rd Party Vendors in terms of Sizing , Adaptations & on-ground Execution4. MerchandisingMonitor & Improve Merchandising Productivities for Regions to reduce Channel wise OOSOptimize Merchandising PJPs & Conduct Monthly Operational Reviews with Merchandising TeamsEnsure Merchandising Team Discipline by driving Team Capability through Training on KPIs & Standards5.Market IntelligenceProvide Market Intelligence to Channel Teams on a Monthly Basis while liaison with trade category teams Maximize visibility at trade & provide competitor Trade Offers Analysis along with the proof of invoices & Trade Letter from all channelsAdditional tasks. Support Channel Managers in executing & optimizing Trade Term Negotiations. Coordinate with sales team to develop Customer Cycle Activity & budget plan. Promotion management & evaluation to ensure cost effectiveness & ROI by Channel & Customer Promo Mechanic. Plan & present reports on account progress, goals, quarterly initiatives & performance to share with team members, stakeholders, & possible use in future case studies or company training. Analyze sales data to provide customer relationship management

SALES/TRADE MARKETING• Lead, plan & evaluate merchandising and trade activations • Liaison with trade category teams • Maximize visibility at trade• Ensure 100% compliance of channel wise planograms • Identify & report OSS (out of stock) for all merchandised outlets through Android based dashboard• Event calendar management • Third party coordination to run up trade drives and supervise KPIs• POSM Management • Competitor Trade Offers Analysis along with the proof of invoices & Trade Letter from all channels

Major RolesDebate Manager at Nixor College Alevels, Nixor College O levels and CivitasHiring Debate/Current Affairs/Public speaking coaches for all 4 Nixor campuses and coordinating with them, Also performing the task of assistant coach while accompanying them to all competitions.Sports Manager at Nixor College AlevelsHiring all sports coaches for Nixor campuses and coordinating with them regarding their specfic sports.Events all logistical details are handled by me for all administration related events of Nixor like House of Dreams Water Carnival, The Raft Regatta, Nixor Day, Prospective Student Orientation, Student Orientation.Communications Taking care of numerous daily critical interactions with students, teachers and parents regarding queries ranging from admissions to parent queries.Managing Social Media Outlets of Nixor College such as Snapchat, Facebook and TwitterHR ResponsibilitiesHR OperationsHealth and life insurance management.Employee training and development.Recruitment and selection.Performance appraisals.Employee’s on-boarding & off-boarding. Administration ResponsibilitiesAdministration Logistics CoordinatorCommunications CoordinatorCoordinating with Travel Companies for all Nixor student and administration travelArrangements for employees & guest stay and travel Fleet ManagementSupervising and managing Housekeeping.

. Alumni Head at Nixor College Alumni Network Organizing and arranging various alumni related activities like Alumni Networking Sessions, Alumni Day, All communication with Nixor Alumni, Aiding coordination between Alumni and current Nixor students for various activities.. Debates Coordinator at Nixor College Alevels, Nixor College O levels and CivitasHiring Debate/Current Affairs/Public speaking coaches for all 4 Nixor campuses and coordinating with them, Also performing the task of assistant coach while accompanying them to all competitions. so far under my tenure, Nixor teams have had the achievements,:1. Nixor College A levels, Best Delegation, ROTMUN'16 (picture attached)2. Nixor College A levels, Best Delegation, LUMUN'16 (picture attached)3. Nixor College O levels, Best Delegation, HPSMUN'16 4. Nixor College A levels, Best Delegation, MUNTR'17 (picture attached)5. Nixor College A levels, Best Delegation, LUMUN'17. A Levels Student Government Supervisor (Student Council) The Student Government reports for all their activities to me.. Additional RolesHeaded disciplinary and associated issuesProvided student support in all academic as well as non-academic mattersCoordination with the entire ECA (extracurricular) programFacilitated the admissions processPlanned, organized and implemented large-scale eventsDealt with disciplinary matters and ensured appropriate student compliance. Administration Logistics Coordinator all logistical details are handled by me for all administration related events of Nixor like House of Dreams Water Carnival, The Raft Regatta, Nixor Day, Prospective Student Orientation, Student Orientation.. Communications CoordinatorTaking care of numerous daily critical interactions with students, teachers and parents regarding queries ranging from admissions to parent queries.. Nixor College Social Media ManagerManaging Social Media Outlets of Nixor College such as Snapchat, Facebook and Twitter

. Updated database for all 811 Naya Savera outlets for all of Pakistan for prior 6 months which covered costs. sales and other financial details. Helped redesign and write 6 new marketing booklets and brochures to be distributed all over Pakistan. Updated the yearly product returns data of Pakistan. Made a database of all new franchise applicants

Assisted in the training of PTCL employees in Peshawar at their training center through various workshops and exercisesAssisted in making of guide material which involved making their guide books, training manuals and communication for traing of PTCL

Trained the debate team of Bayview High Academy for 4 different competitions which involved MUNIK, ZABMUN, BAYMUN and Inter Sindh declamation contest

Writing and recommending articles to sub editors of the election cell for Pakistan General Elections 2014 Interviewing various political personalities Covering NA 247 on election day

- Responsibilities included the team's recruitment and training, logistics such as accommodation, visa processes, and airfare, and coordinating with the SZABIST Administration for necessary approvals.- The team had a 3 week conference stay in France, and was 14 members in strength. - The team successfully attained 3 awards, ranking in as SZABIST's best performance at any international conference- Finished as 3rd best international Delegation.- I, as Head Delegate finished with the only Pakistani Best Delegate award at the conference.

Trained the debate team of Seaview Academy for 3 different competitions which involved ZABMUN, KYMUN and Inter School Debate Competition