Head Of Marketing - Customer Insights - Performance Marketing - Branding
Current- Developing & implementing Performance marketing strategies based on Fintech goals and objectives aiming to accelerate growth for Digi Khata App and Digi Dokaan App- Managing user Acquisition & Retention through targeted strategies - Driving Engagement through Digital, Social & Mobile platforms for all marketing activities - Ensuring successful implementation of innovative revenue streams & Product revenues to achieve P&L targets - Responsible for mapping Digital strategy for marketing across all channels like Web, Social & App to drive user engagement & acquisition- Managing Campaign briefs, Media plans, Content excellency, Branding and all associated KPI's to ensure all digital activities are measurable against Fintech goals- Measuring & Analyzing data across all channels & customer touch points to optimize campaigns and media
