• Restructured marketing by rebranding, logo & identity development, digital media planning, social media campaigns, sponsored marketing & promotions resulting in a promising revenue growth and increased brand awareness. • In charge of gaining corporate partnerships with 12 private banks for investment purposes, totaling(around 0.2 million CAD), managing to establish a rewards incentive for bank card holders.• Strategically countered the pandemic losses by implementing an online campaign (Facebook, Instagram) to sustain brand presence by effective cost cutting measures without effecting the service quality.• Successfully launched and marketed the service for excess baggage, baggage storage, cargo & courier services for travelling passengers in partnership with DHL resulting in customer convenience and business & revenue expansion

• Executed a marketing campaign in efforts to combat pandemic withdraws and managed to obtain boost in social media presence.• Assisted photography shoots and implemented TVC tactics to obtain high standard of photography approved by the McDonald marketing board.

• Led the videography and photography team of Leopards Courier. Additionally, worked as a product photographer for their gifting service known as ‘Gift Wifts’.• Vital team player of Leopards Courier and Gift Wifts rebranding, which in turn helped the business grow by 150% in year 2019. • Worked for uplifting social media presence of the company by completely revamping the marketing strategy, creating new ideas for social media post/content, executing paid marketing on social media platforms (Facebook ads, Instagram ads), PPC online advertisement and running giveaways and discount campaigns on social media, which in return increased the social media followers of Leopards Courier by more than 10 times.

• Managed the delivery of bank’s marketing and promotional material via email all over Pakistan. • Launched a series of viral social media posts as part of their ad campaign, focused on depicting Bank productsand services to a various range of audiences.• Performed (Act) in the UBL’s famous patriotic 14th August TVC.• Studied, evaluated and amended the corporate affairs and policies manual of the bank.

• Worked with a team for the photography and videography, social media content and advertisement, TVC and radio commercialfor various brands which includes Servis Tyres, Meezan Bank and Askari Bank etc.. • Served at the client service department, by regularly communicating to understand and fulfill their brand and advertisement requirements.