• Media Planning and Buying for Telenor Pakistan across mediums• Making optimum plans to reach target audience with maximum efficiency• Making strategies and come up with creative executions

• Media Planning and Buying for- UBL- SCB Pakistan- Jovago- HP- IMC- State Life- Hino• Making efficient decisions with the help of planning optimization tools like Kantar's people meter, Optimizer• Conducting market research using statistics such as reach curves, GRPS,CPM, CPRP • Developing comprehensive communications strategies for brands using out of the box ideas to exploit all communications mediums to their maximum and making sure that the brands reach their consumers in most effective way• Monitoring the timely execution of media plans across all mediums• Post Analysis of media plans to evaluate performance of the media plan and revise strategies as required

-Planning the strategy, advertising, organizing events, sponsorship, and research.-Managing Social Media campaigns such as research, campaign & content creation, execution, monitoring and reporting.-Responsible to develop, establish and maintain marketing strategies to meet organizational objectives, effective management of the marketing, advertising and promotional activities of the organization. -Involved directly in implementing Company’s Social Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption.