.Social Media Platform Management (Follower Engagement Management, Content Geotargeting, Post Scheduling, and Platform Community Growth)..Developed best-in-class social content across all social media channels (Twitter, Instagram, Facebook, Letterboxd, TikTok) as assigned by Social Media Content Manager to support year-round programming, Festival, and organizational initiatives to meet or exceed performance and audience growth KPIs. .Identify new ways to reach our target customers through experimentation and optimization..Execute campaigns deliver against media and business outcome KPI’s, managing accounts, campaign tactics setting, reporting, and optimization..Implement and monitor A/B and multi-variate tests to optimize conversion and other performance metrics.

.Plan, create, publish, and share new content (including original text, images, and video) on a daily basis..Builds meaningful customer connections..Perform research on current benchmark trends and audience preferences..Collaborates with the Senior Digital Marketing Specialist to develop, plan, and implement social media activities..Analyze ongoing results to identify campaign trends and key insights to help hit and exceed our KPIs.

.Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction..Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement..Monitors and develops reports on competitor activity within social media spaces.

.Perform research on current benchmark trends and audience preferences..Design and implement social media strategy to align with business goals..Set specific objectives and report on ROI..Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistencySuggest and implement new features to develop brand awareness, like promotions and competitions.