Head Of Digital Marketing
Current*Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door*Deploy successful marketing campaigns and own their implementation from ideation to execution*Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis*Produce valuable and engaging content for the website and blog that attracts and converts the target groups*Build strategic relationships and partner with key industry players, agencies, and vendors*Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely*Oversee and approve marketing material, from website banners to hard-copy brochures and case studies*Measure and report on the performance of marketing campaigns, gain insight and assess against goals*Analyze consumer behavior and adjust email and advertising campaigns accordingly