*Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door*Deploy successful marketing campaigns and own their implementation from ideation to execution*Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis*Produce valuable and engaging content for the website and blog that attracts and converts the target groups*Build strategic relationships and partner with key industry players, agencies, and vendors*Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely*Oversee and approve marketing material, from website banners to hard-copy brochures and case studies*Measure and report on the performance of marketing campaigns, gain insight and assess against goals*Analyze consumer behavior and adjust email and advertising campaigns accordingly

*Plan and execute a marketing strategy for the organization and for new and existing products or services*Oversee the implementation of the marketing strategy*Develop a brand strategy*Set and administer an annual marketing budget*Create and manage a calendar of events such as webinars, conferences, and thought leadership contributions*Guide the day-to-day activities of the marketing team and marketing manager*Continually review changes to the market, consumer trends, and the activities of competitors, adjusting the marketing plan if necessary*Provide tools and materials to enable the sales team to function effectively*Manage and refine the organization’s social media presence*Manage and measure marketing campaign costs*Report on the effectiveness of marketing campaigns using pre-determined KPIs*Utilize data for marketing campaigns, interrogating the organization’s databases and external data*Identify new business opportunities*Conduct market research studies*Negotiate with media agencies and secure agreements on the production of promotional materials

Digital Marketing Agency Digital Marketing Courses, Training & Management COD Business Development & Management In Pakistan (Local & International Investors)

Head of Sales, Customer Support, Technical Support. Facebook Paid Advertising Content Marketing