- Managing client relationships & client communications objectives- Identifying & analyzing key trends in the communications industry space- Executing business development activities & formalizing new client relationships - Owning B2B client marketing activities, platform growth & industry partnerships- Monitoring communications activities via qualitative & quantitative reporting- Liaising with media production companies & assisting with concept direction- Successfully built & executed over 40 communications project over 2 years - Achieved year-on-year revenue growth of 20% by expanding client sales- Assisted major local client with expansion into European markets- Solid delivery of trade show, national activation & world record projects

- Planning, management & execution of room & banquet sales- Developed operating policies & procedures for the sales department- Built & trained team, instituted standards, developed marketing plan & collaterals- Conducted research & analysis of competitor landscape in the local MICE space- Managed business development activities & ensured growth in sales pipeline- Managed property pre-opening activities from initiation to completion- Secured 45% of total property revenue via banquet sales- Successfully planned & executed 4 mega-events post property launch

- P&L management of group catering & restaurant businesses- Streamlined catering service supply requirements & purchase order processes- Managed & improved efficiency of restaurant inventory costs & quality- Liaised with CEO & managers to develop sales & expansion strategies- Lead the implementation of new food service projects in the Eastern Province- Redesigned corporate identity, expanded services to Hajj, restructured operations- Launched 3 new restaurant brands for the group- Increased catering business sales by 35% over 2 years- Implemented world class food-safe environment in all locations

- Streamlining sales pipeline & service delivery in the banquets department- Supervised all banquet operations & managed banquet service teams- Lead monthly sales & performance meetings with operational departments - Ensured effective delivery of standard operating procedures governing events- Negotiated & secured client contracts & retained key accounts- Achieved multiple employee recognition awards- Re-trained entire banquet staff to improve service delivery quality

- Assumed leadership role to manage & coordinate banquet operations- Developed knowledge of effective customer relations & guest management- Created operational methods for restaurant F&B supply & waste control- Conducted daily inventory control, budgeting & forecasting exercises