Responsible for the innovation, development and functionality of all internal websites, integrations and migrations. This includes the overall maintenance and performance of the website while continually optimising the functionality through backend of the chosen web platform. Working directly with any third party suppliers in charge of supporting the website including servers, hosting and general tech support. Regularly testing and optimising the performance of the website across all brands. Supporting the Marketing team, GM and Director with any updates required to all websites. Project Management for timelines and execution of any major website development R&D on any website improvements / platforms and developments for the website across all brands Improving UX on website to ensure a seamless user experience across all browsers and devices. Assisting the Marketing team with exporting product/ order data from the backend of all websites. Managing the updates required for plugins, theme and code across all platforms, Quality-test and troubleshoot the website and/or its applications in various browsers. Monitoring and maintaining the performance of web page speed across all HWB brand website. Hire and training team members where necessary as support to the web developer directly. Briefing and project management of any offshore or local web development resources. Work withdesigners and marketing team to determine the site’s layout/ any cosmetic improvements Keeping on top of the latest web development best practices and innovating technologies. Integrate audio, video, and graphics into the site when required. Testing and integration of payment gateways to ensure efficient checkout experience. Perform market research and competitor analysis.

Planning development strategies, following design principles, implementing new features, adding unit and integration tests, fixing bugs, and deploying builds to remote test environments. Completing assigned user stories defined by the business analyst and product owner in fortnightly sprint rotations.Participated throughout the software development life cycle. Coordinating with various teams for integrations. Using HTML, CSS, JavaScript and jQuery to build web pages for both desktop and mobile. Operating the CMS to update web pages and the UAT for testing code functionality across all browsers and displays. Collaborating with designers to obtain the best aesthetics and user experience for our webpages. Using customer experience optimisation software to build tests and monitor/studyusability and hits on our website.

At Kinectro, I was responsible to develop and customize the WordPress themes for several clients. I worked under direct supervision of senior developers I managed complex WordPress themes and plugins. I took care of technical documentation. Over the period of eight months at Kinectro, my technological stack was PHP, Bootstrap and WordPress.

Whitehats played a vital role to pursue my professional career as web application developer. It was a startup agency, and I was a part of their core development team and completed the admin panel of their product using Laravel. I also worked on several WordPress themes.While, working at Whitehats my technology stack was Laravel, PHP, WordPress, and Bootstrap.

Working autonomously at Didden sports, my role was to collaborate with other departments including marketing and sales to improve customer experience and sales figures. Implemented and maintained reusable code libraries to ensure effective WordPress development cycles. While working for Didden, my technology stack was PHP, jQuery, and WordPress.