Who am I, what do I do, and why?I'm a digital marketer and electronic musician. These two titles define my soul. I see parallels in both: understanding and responding to an audience, creating moments that make people feel, move, and get excited.It's thrilling to create something out of nothing, to craft a holistic experience.In the 2000s, I was a DJ, playing worldwide and especially in my hometown of Tel Aviv. After years on the decks, I decided to pursue a childhood dream and studied copywriting. I've always been one of those kids who could quote obscure ads that everyone else forgot. I love advertising and the small experiences it creates. But copywriting was just the tip of the iceberg, and the digital marketing rabbit hole awaited. I studied at Google Israel, specializing in digital strategy and campaigns for both large brands and SMBs.In 2018, I moved to Spain and opened my boutique agency for digital clients. That's when my journey into the startup world began, with a focus on improving the customer experience.And so, Shoof was born - an innovative customer relationship management platform, the Pinterest of loyalty programs. Beyond creating interactive connections, Shoof revolutionizes data, eliminates the need for cookies, bypasses Apple's restrictions, and creates a new kind of data - and it's simpler than it sounds.My vision? Advertising that hits the mark like a great song on the dancefloor