https://www.globalsakegrowth.com/loclearnI launched the LocLearn School in Q4 2023 with the flagship Professional Training Course program: International Product Management to train both Localization and Product professionals in Adaptive Global-Ready and Geo-Fit Product Management skills and help them become more effective, rounded-perspective leaders. This practical course teaches participants how to create inclusive, holistic and adaptive cross-functional PRDs + Country Playbooks, integrating the relevant regional and cultural factors, to render right-fit user-intent product experiences, worldwide. There’s a significant gap in the tech industry today. It’s a Skills gap. Companies often struggle to reach the remainder headroom growth in new markets. Content Localization is not enough. To maximize product adoption in new markets, we need to also optimize our product discoverability, usability, and value-add relevancy for the diverse populations and use cases of the world.Localization Managers typically come from Applied Linguistics training with no product management skills or experience. And Product Managers typically come from Computer Science, lacking the dev/design skillsets for international segments, thereby missing out on effectively serving the rest of the world, beyond their domestic market reach. International Product Management as a skillset expertise has never been professionally taught (to my knowledge). And yet this is a high-demand pivotal role that global companies are now desperately hiring for. Which is why I’ve designed this program to bridge the gap between Localization and Product functions, aligning on relevant-fit performance for the diverse populations and use cases of the World.Product Localization = Personalization = Accessibility enablement.

https://www.globalsakegrowth.com/globalsake2023https://www.taliabaruch.com/I develop the annual programs for the GlobalSake year-round industry events and outdoor experiences and am responsible for the business development global growth and content creation.

GlobalSaké is a collective of global tech leaders driving new markets growth. Its mission is to help companies maximize adoption in international markets with applied, rounded, cross-functional, holistic industry insights and connections for implementing the right local experiences on a global scale. In 2021, Talia modified GlobalSaké's model to The ParlamINT program, where leads across the planet meet monthly to tackle the core challenges for effectively driving international efforts. Join us! https://www.globalsakegrowth.com/the-parlamint

https://www.yewser.net/ Yewser provides the playbook for global-ready product strategy and launch to make your products make sense in international markets. We help companies reach global expansion, optimizing the product functionality, experience, and value proposition fitted to the local market opportunity on a global scale. Our orientation is user-centered product experience that meets the needs across culture codes and market wants. We drive lift impact to the bottom-line business, optimizing customer acquisition, engagement, conversion, and retention. Talia has been leading vision, strategy and roadmap for product-market-fit and international usability, accelerating customer acquisition, engagement and conversion funnels at Google, Starbucks, OpenTable, VMware, Blurb.com, LinkedIn, and SurveyMonkey for 17 years. Talia drives innovation that challenges the status quo and introduces creative solutions to reaching target goals. She stays tuned to the voice of the customer, drawing on routine data pulse, user and market studies, and running AB test iterations to stay ahead of the curve and build a holistic product experience for geo-fit. More at https://www.yewser.net/

I taught Leading Design Thinking and Global-ready digital marketing strategy at Hult's graduate programs: Executive MBA, Master's in International Business and Master's in Disruptive Innovation. I was also Adjunct Professor at 3 other universities: 1. San Francisco State University, College of Business (July 2018-Aug 2020), where I taught Digital Marketing Strategy and International Marketing Management. My classes integrate high-tech in higher-ed incorporating practical industry-applied skills training upper-division students to become more effective product/growth leaders in the global marketplace. 2. CEDIM Design graduate school in México (Sept 2019-Dec 2020), where I taught entrepreneurs Master's in Product Innovation in both campuses--Mexico City and Monterrey. 3. Middlebury Institute of International Studies in Monterey (Feb 2017-March 2020), where I taught graduate students at the MA program about building an International Product & Marketing Strategy for new markets' Growth.

Built SurveyMonkey's global expansion strategy, international product growth roadmap, company readiness/market readiness, international strategic partnerships, international alliance networks, defined success metrics and drove horizontal and geo-specific treatments to accelerate new markets adoption, working cross-functionally to align on corp core objectives. Optimized product, marketing, and business experience for international value prop fit in the priority target markets. Owned code base for top of funnel products and AB testing platform, ran AB test experiments in international cohorts to optimize for new market discoverability, acquisition, engagement, conversion and retention. Conducted market research (competitive landscape, purchasing power, etc), and user studies (qualitative and quantitative) to add the relevant cultural and regional factors in product behavior and business/marketing experience, to win local markets on a global scale.

New Markets expansion: China, India, and MENA priority focus, driving discoverability, value prop relevancy, and market adoption. Build the international growth strategy and execute horizontally, collaborating with the cross-functional teams to align on corporate core objectives across the organization. Initiate and drive product market fit experience to maximize value for market penetration. My work included: in-country strategic partnerships for win:win solutions, geo-fit growth strategy, internationalization, bidirectional product performance build for MENA adoption, new market-custom products and brand repositioning for India and China, global-from-get-go infrastructure architecture to allow global-ready scale.

Drive product planning, development and launch for global growth in new market entry: LATAM, EMEA. Initiate, develop and lead localization programs for marketing and campaign launches in Latin America markets. Work closely with local and corporate stakeholders to produce high visibility localized assets.During this period, I also founded Copyous and provided consulting for International product strategy and localization to the following companies: Blurb.com: Develop global strategy, build e-commerce and product acceptance for global growth in EMEA and Japan new market entry. Develop and manage a fitted internationalization and localization program.Leyden Energy:Advise on internationalization and localization best practices for effective product launches in China and Taiwan. Execute product localization into Simplified and Traditional Chinese.OpenTable: Develop roundtrip localization process, and i18n tooling, infrastructure.Juniper Networks: Develop roundtrip localization production infrastructure, and i18n best practices.

Manage Maps and Earth product localization.

Manage marketing, SW and website localization projects. Partial list of clients: Gray Direct, United Airlines publications, Sirius Satellite Radio, Neteller.comQuote, plan, schedule and budget projects; assign and track resources; conduct weekly meetings; write status reports; perform final linguistic and formatting QA, update and leverage translation memory

Perform global branding (name evaluations) for high-visibility productsManage multi-lingual, high-volume and high-end localization projects. Following is a partial list of my accounts: SW-Microsoft, HP, Cisco, E.Piphany, Seven, Atheros, Niku, Peribit; Website--APL.com, Corbis images, Rimage, Wells Fargo; Marketing materials--Starbucks, L.L. Bean, Hanna AnderssonManage production teams: linguists, engineers, and publishers; perform final linguistic and formatting QAManage project scoping and reporting; schedule, budget and monitor projects; act as the central channel of communication for both clients and production teams; trouble shoot linguistic and technical issues, ensure a smooth cost/time effective processCompile glossaries and style guides at project outsetConduct kick off and post-project meetings as well as weekly meetings with production teams and clientsPerform localization engineering: pre and post processing of files for localization, file-mark-up, analysis, quoting, Translation Memory support and maintenance

Manage all aspects of production in multi-lingual translation projectsRecruit and coordinate translation/editing/proofing teamsPerform Desktop publishing, Translation Memory management (Trados) and final linguistic/formatting QAProvide in-house Hebrew--English translation and copyediting work (legal, literary, and marketing)

Sushi--Performing and Visual Art; Write-up press release and show reviews; organize culture and art programs; manage fundraising, silent auctions, receptions and festivals.

Cover dance, music and theatre performances and performers

Coordinate art and education fairs; plan exchange programs and manage public affairs Promote and organize culture and art events, coordinate performances Market the Documentary Video Service to target institutionsEdit and translate newsletters and documents; manage business correspondence and project proposalsCompose, compile and update catalogs for books, features and documentariesProvide information on the education system and registration in the UK to prospective students