- Oversee a team responsible for executing successful digital marketing campaigns for high-level artists and record labels.- Orchestrate and cultivate impactful Tiktok Influencer campaigns, leveraging connections and relationships to establish Tiktok presences for artists and promote their music effectively.- Implement targeted ad placements using innovative techniques to connect with and captivate targeted audiences, achieving improved views, impressions, and link clicks. - Proficiency in advertising platforms including Google Ads, Facebook/Instagram Ads, and TikTok Ads, to optimize ad performance and campaign results.- Viral Tiktok Sound campaigns in 2023 include but aren’t limited to F.N.F (Let's Go) by Glorilla & Hittkid, Keep Dat by Icandy, Throw It by Spiffy The Goat, Florida Waters by Dj Scheme, Hrs & Hrs by Muni Long (and many more)

Clients include Producer, Tiernan Kelly @tiernvn & Artist, Matt Chessco @mattchessco

- Oversaw clients' six-figure deal with the label, managing recording budget, marketing budget, and artists' personal expenses in collaboration with business management.- Provided & managed marketing resources (Integral, Foundations Media +, Yallie K Media, Get Engaged, etc.), public relations services (Orienteer), multiple production teams (Clocked In, +), recording sessions, creative concepts, and product/merchandising vendors.- Administered day-to-day communication and production coordination across collaborating teams and junior staff- Collaborated closely with the CEO of the label, understanding the expectations for the artists and managing deliverables smoothly and efficiently on both ends.