Talia Cass Email & Phone Number

Saratoga Springs, New York, United States

Is the main point-of-communication between the client and the creative team, and is responsible for the overall success of projects and client relationships. Oversees the creative team involved in client projects and maintains budgets of various sizes.- Manages website launches for a range of clients such as non-profit organizations, credit unions and tourism attractions (Lake Placid Olympic Sites as an example).

Saratoga Springs, Ny

Managed all facets of the communications department, which included website CMS, sales CRM database, digital marketing strategy, social media content, public relations and graphic design.- New content and social media strategy contributed to a 300% increase in Instagram followers with an average growth of 675+ engagement on Facebook.- Produced and wrote scripts for promotional videos including “This is Chowderfest” (20,508 total views); collaborated with travel influencers to produce… Show more Managed all facets of the communications department, which included website CMS, sales CRM database, digital marketing strategy, social media content, public relations and graphic design.- New content and social media strategy contributed to a 300% increase in Instagram followers with an average growth of 675+ engagement on Facebook.- Produced and wrote scripts for promotional videos including “This is Chowderfest” (20,508 total views); collaborated with travel influencers to produce content that generated 28,011 views. Show less

Albany, Ny

• Manages weekly editorial blog with a focus on increasing organic SEO by creating compelling article topics, keywords and overall content.• Creates messaging and logistics for print, web ads and marketing collateral.• Manages bi-weekly e-newsletters and social media strategy.• Works directly with the VP of Marketing to create and implement strategic marketing campaigns through Google Adwords, direct mail, print ads, LinkedIn and more.

Schenectady, Ny

• Hired as an Account Executive at the end of 4-month marketing internship. Promoted to Tourism & Convention Manager in February of 2016. • Manages operations and all marketing campaigns for the Schenectady County Convention & Visitors Bureau.• Sold out 2014 Wing Walk at 600 tickets, and 2015 Wing Walk at 1,041 tickets total. • Created all content and logistics for the Capital-Saratoga Region’s new website and branding campaign.• Produced Visit Schenectady’s promotional video… Show more • Hired as an Account Executive at the end of 4-month marketing internship. Promoted to Tourism & Convention Manager in February of 2016. • Manages operations and all marketing campaigns for the Schenectady County Convention & Visitors Bureau.• Sold out 2014 Wing Walk at 600 tickets, and 2015 Wing Walk at 1,041 tickets total. • Created all content and logistics for the Capital-Saratoga Region’s new website and branding campaign.• Produced Visit Schenectady’s promotional video “Let Schenectady County Surprise You” with Open Stage Media, which won a 2015 Telly Award.• Oversees Visit Schenectady and Capital-Saratoga Region newsletters, social media and website updates.• Consistently create strong relationships and partnerships with numerous attractions and organizations to promote the county as a destination.• Continues to work collaboratively with I LOVE NY and regional tourism partners to create itineraries for familiarization tours and travel writers. Show less

Schenectady, Ny

• Attend weekly marketing meetings and press conferences for upcoming shows• Conduct research for upcoming productions by determining their target audiences and create contact lists for the marketing supervisor• Write pitch e-mails to prospective groups to attend shows, and reporters to cover stories• Work with the account manager to create a budget and advertising plan for shows • Provide content for Facebook posts, and live stream tweets for the Twitter page• Work with the… Show more • Attend weekly marketing meetings and press conferences for upcoming shows• Conduct research for upcoming productions by determining their target audiences and create contact lists for the marketing supervisor• Write pitch e-mails to prospective groups to attend shows, and reporters to cover stories• Work with the account manager to create a budget and advertising plan for shows • Provide content for Facebook posts, and live stream tweets for the Twitter page• Work with the Public Relations Specialist to write press releases Show less

Albany, Ny

• Attend meetings with clients and help present campaign strategies • Assist with campaign planning and execution • Write press releases for clients and Matrix planners for social media• Attend press conferences for clients such as Mayor Kathy Sheehan and help plan events