Leads comprehensive marketing strategy for Behavior Frontiers, a national healthcare provider specializing in behavioral therapy for individuals with autism across home and clinic settings.• Drove a 150% increase in lead generation within 12 months by implementing a targeted, data-driven marketing strategy• Achieved significant online growth with social and digital initiatives, resulting in a +185% increase in impressions, +150% engagement growth, and a +202% rise in website visits• Strategically manages the marketing budget, allocating funds across regions to optimize impact and reach• Utilizes analytics and custom dashboards to track, measure, and report on KPI progress to the executive team• Oversees end-to-end digital marketing, including Google Ads, paid and organic social, SEO, and website optimization to drive lead acquisition and engagement• Directs a skilled internal marketing team and external vendors to deliver on ambitious marketing and organizational objectives

Provides strategic digital marketing consulting and develops high-impact creative campaigns to elevate brand presence. Manages and executes content across various areas, including social media calendars, newsletters, blogs, SEO strategy, and community engagement. Establishes and optimizes processes for social media planning, data analysis, and KPI tracking to drive measurable results.

Currently volunteering as content creator, spokesperson, and sponsorship committee member for the American Lung Association (ALA) in California.Assisting in the planning, recruiting and fundraising for American Lung Association’s Fight for Air Climb taking place at the Los Angeles Memorial Coliseum on February 26, 2023.

Led development and execution of all organic social media strategy and content creation across 55+ Orangetheory Fitness (OTF) studios under the West Coast Fitness (WCF) ownership group. Directed team of regional social media coordinators and managed influencer marketing.• In <12 months, overall social media audience grew +65% from 2021. • Execution of a data-driven social media strategy resulted in +240% impressions and +20% engagement.• Collaborated with studio teams, coaches, and OTF social media brand teams to curate user generated content (UGC) to feature on social media channels• Developed compelling copy, imagery, video, and graphics for storytelling while ensuring all content was aligned with brand guidelines and messaging• Oversaw and supported growth objectives by maintaining a high level of community engagement on all core social media channels: Facebook Pages, Facebook Groups, LinkedIn, Instagram, & TikTok• Analyzed and optimized content performance, identified trends and insights in weekly and monthly data reports• Built and fostered relationships with partners, influencers, media, and local community

Led social media strategy and content marketing campaigns for a high-profile founder and serial entrepreneur. Managed communications and engagement across online coaching communities and social media channels. Worked with product marketing and sales teams to build data-driven social and digital content marketing strategies for lead generation.In the first year, drove 4X traffic to the website resulting in 5,000 new leads. Grew community to 800,000+ followers/subscribers, 400% engagement and 20 million impressions across 5 major social platforms.- Led design and implementation of social media strategy, performance and reporting across all social media channels- Owned social media content and posting calendar, as well as creation, using various creative and scheduling tools- Reported on key metrics monthly and weekly to demonstrate the effectiveness of social media strategy and keep improving social performance- Identified new ways to improve community engagement and lead generation- Consulted partner and venture companies on social media strategy and best practices ahead of collaborative product and/or campaign launches

Assisted VP of Marketing with designing, building and maintaining internal and external company communications and branding. Lead Gurucul’s online presence via social media, SEO, and paid digital marketing. Implemented creative branding strategies for email campaigns, SaaS product launches, and booth presence at cybersecurity trade shows and events.- Planned and executed all digital marketing, including SEO/SEM, marketing database, email campaigns, and social media management- Measured and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Created and maintained company monthly external and weekly internal newsletters

Contracted by small businesses and non-profit organizations for social media management, content production and digital marketing services. Developed forward-thinking communication strategies to build connections within the online community and reach global audiences.• Pitched, wrote, edited, and independently produced digital content for onlinepublication and social media channels (YouTube, Instagram, LinkedIn, Facebook, Tumblr, Pinterest, Twitter, Snapchat, etc.) • Created and managed a content calendar for online and print publication in the form of video, imagery, infographics, banners, press releases, audio clips, interviews, brochures, blogs and proposals• Represented and served as company spokesperson at trade shows, conventions, and promotional events • Fostered and built relationships within the community for future partnerships and opportunitiesCONTRACTS/PROJECTS:Social Media Manager + Content Producer | Rocky KanakaSocial Media Manager | The Dog BakeryGlobal Social Media Manager | World Space Week Association Social Media Manager, Staff Writer | AmericaSpace.com Publicity and Promotions | Allied Integrated MarketingVideo Content Creator | TikTok

Developed and led the global social media campaign for United Nations-declared World Space Week. Duties included content creation, graphic design, engagement monitoring and social media analytics reports.

• Collaborated with sales team to create visuals and copy for advertisements, press releases, social media channels and product brochures• Developed promotional content (blogs, info-graphics, imagery and video) on Astrophysics’ products and communicated targeted brand messages• Collaborated with Marketing Manager on developing and implementing new product launch strategies• Managed all social media platforms (Facebook, YouTube, Twitter, etc.) and updated company website

• Managed content distribution across social media accounts (Facebook, Instagram, YouTube, and Twitter) and developed creative content for online articles and landing pages• Created effective social media strategies that resulted in increased viewership from 50,000 views/month to over 150,000 views/month• Directed audiences to the Live Launch Tracker for every U.S. rocket launch that resulted in a daily average of 21,000 website views on launch days• Created and organically grew Instagram account to over 22,000 followers; Grew Facebook reach to over 41,000/week; Established a growing Twitter following over 6,000

• Created engaging blog content for online and social media under tight deadline• Developed persuasive communications including creative headlines and impactful call to actions to increase click through rates

•Assisted at the 2012 Republican National Convention as a personal escort for CBS This Morning co-host Charlie Rose; Briefed and escorted talent/guests to and from set; Coordinated with drivers to ensure talent/guests and transportation were on-time •Assisted at Super Bowl 47 as a production assistant on the sets of CBS This Morning and Face the Nation; Briefed and escorted talent/guests to and from set; Coordinated with drivers to ensure talent/guests and transportation were on-time