Talia Moffitt Email & Phone Number

Atlanta, Ga, Us

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Proactively promote Lenox Square and Phipps Plaza; Favorably position Lenox Square and Phipps Plaza and proactively leverage local stories within local press;Create compelling digital content to engage and grow social media audience;Manage social media platforms and chatter;Collaborate with various internal departments and stakeholders to develop high-impact PR and Marketing strategies for key initiatives;Prepare press materials to promote Lenox Square and Phipps Plaza;Manage and monitor media and social media daily;Work with an external crisis agency to respond to local crises and protect/promote Lenox Square and Phipps Plaza brand reputation

Greater Atlanta Area

Maintain strong, active relationships with reporters and community stakeholders via personal contact and social media engagement;Successfully pitch stories on a regular basis and keep brand in the public eye via various media daily;Increased social media followers over 100% by managing and curating content for social media platforms consisting of 10,000 followers on Facebook, 24,000 followers on Twitter, and 6,000 followers on Instagram;Draft press releases on newsworthy items, engage and respond to local media requests daily, research and edit communications content, and draft executive messages;Creative director/ producer for video and photo content used on social media; videos are cross-posted to City of Atlanta’s Channel 26

Atlanta, Ga.

Secured coverage on media outlets including Good Morning America, The Today Show, USA Today, The New York Times, The Associated Press, The Washington Post, The Atlanta Journal and Constitution, WSB-TV Channel 2, Fox 5 Atlanta, 11Alive, and CBS 46 Atlanta;Led National Women Build Week to become the largest Habitat for Humanity campaign through team collaboration, personal press contact, and efficient budget management;Coordinated Habitat for Humanity’s global rebranding rollout in 2016 by communicating with 1,500 U.S. offices, hosting webinars, and providing messaging templates to offices to ensure brand consistency;Collaborated with cross-functional internal teams including Legal, Human Resources, Marketing, Partner Communications, and Social Media on Public Relations campaign opportunities, crisis communications, and brand-integrity communications;Drafted media plans and directed external and internal communications cascade to senior leaders, media outlets, and employees;Designed and implemented spokesperson and media training for senior executives;Determined campaign and brand effectiveness by creating media lists, monitoring media coverage, and tracking analytics using Cision and Meltwater

Dallas/Fort Worth Area

Collaborated with start-up client to develop product designs and manage national product rollout;Researched, developed, and wrote communication documents establishing brand integrity across multiple digital and social media platforms

Marietta, Ga.

Improved company’s reputation through effective storytelling, rebranding, and increasing department’s performance and stability by reducing staff turnover and creating a happy work environment;Wrote and edited compelling, award-winning stories that boosted readership based on increased advertising sales;Planned, assigned, developed, and managed editorial content for a team of five staff members who met and exceeded company goals;Established, honed, and maintained relationships with other local media and community members