• Created product and launch content for new CORE wellness company, two new practice locations, CORE websites, press releases and new product sell sheets• Launched company on Salesforce Pardot—strategized targeted drip email campaigns and landing pages for all services and created content

• Led marketing and public relations for industry-leading Functional Medicine Practice and its medical team of 15+ doctors, nurses and assistants, Patient Advocate sales and support team, 150+ individualized services, 50+ pharmaceutical grade supplements, brand website and blog—increased practice revenue by 50% YOY• Managed and worked side by side with graphic designer to redesign and elevate the look of all brand marketing assets and collateral• Launched and managed social media and advertising. Increased traffic by 400% and produced highest grossing sales promotions to date• Relaunched brand website; organized and wrote all pages of content and worked with internal and external design and development teamsto meet launch deadlines. Achieved 50% traffic increase in the first 3 months• Wrote and edited 40+ total wellness articles for brand blog• Hired and managed first public relations agency; achieved 5MM broadcast, print and online impressions in first 3 months• Managed all external agencies including SEO agency and brand video team, produced and wrote scripts for 8 brand and product videos• Helped launch 2nd owner-operated practice in Miami and created launch templates for future franchises

• Managed marketing and PR across all sales channels (Retail, Broadcast, Online, Professional, International & Closeout). Oversaw $2MM marketing budget and successfully achieved 20% growth in sales YOY• Directed and produced all marketing communication including print assets, digital content, copy, videos, sales and training materials• Led PR strategy, managed external agency, developed all PR assets, directed all events and PR programs including sponsorship of 20+ shows at Mercedes-Benz Fashion Week NY each season; achieved over 2 billion impressions with a $20MM ad value• Relaunched brand on all online channels including T3Micro.com and retailer sites; achieved 70% online growth in one year• Launched brand on all social media channels (Facebook, Twitter, Instagram & YouTube) and developed monthly social campaigns• Produced and directed 50+ brand videos including tutorials, retailer training videos, product spotlights and technology animations• Produced and directed all brand photo and product shoots using personal network of freelancers; reduced photo budget by 50%• Created and led quarterly sales presentations to prestige retailers and distributors• Managed two direct reports and numerous external freelancers and agencies. Created company’s first internship program.

• Led marketing, PR, product development, customer acquisition and retention and overall brand management for all beauty verticals• Launched Beachmint’s first beauty brand, a personalized continuity skincare line by Jessica Simpson and celebrity skin expert, Nerida Joy• Achieved 500k+ online visitors on launch day; successfully met sales and new customer acquisition goals• Worked closely with celebrity talent and industry experts to create new products and marketing materials, events and social promotions• Led all product and packaging development including new skincare products (Anti-aging & Acne), complete reformulation of existing line, supplements and GWPs; created and maintained Product Calendar• Developed and managed content and creative for website, online marketing, marketing collateral, social media, videos, email marketing, etc.• Created one, three and five year brand strategy; identified challenges, recommended solutions and outlined new opportunities

• Directed and managed marketing and PR for prestige and mass skincare (Anti-aging, Acne & Body) and supplement lines including channel strategy, product and packaging development, PR, merchandising and training• Led digital marketing efforts including e-commerce, social media, email marketing, and video production. Spearheaded complete redesign of website, email blast templates and social media pages• Created brand YouTube channel and web video series. Strategized content, wrote scripts, produced/directed video shoots, cast models• Managed blogger and vlogger outreach, worked with top 10 beauty bloggers to create successful ROI-driven partnerships• Led retailer sales and marketing presentations (QVC, ULTA, Walgreens and regional beverage distributors), trained in-store beauty advisors • Created company’s first internship program; hired, managed and mentored marketing interns

• Managed digital marketing and e-commerce across all retailers, including Smashbox.com, Sephora, ULTA, QVC and specialty boutiques.• Oversaw and created content for a complete brand website relaunch including the implementation of a proprietary backend system; helped grow Smashbox.com to a $4MM e-com business • Wrote all brand copy including national ads, sales and training materials, brand and retailer websites, email blasts, online promotions, event assets and corporate materials; responsible for maintaining one voice across all channels• Worked closely with designers to develop and approve all related creative assets• Managed all brand email blasts for Smashbox.com, QVC and retail partners; created annual email calendar, chose content, gave creative and product merchandising direction, wrote/edited all copy, analyzed performance reports and adjusted future marketing strategies accordingly• Launched and managed brand blog and all social channels (MySpace, Facebook, Twitter & YouTube). Created innovative, response-driven weekly campaigns• Managed video production team; directed and produced 50+ brand and tutorial videos; achieved 5MM+ video videos and won 3 Telly Awards• Created and led annual digital and direct marketing strategy; hired and managed external media agencies to execute key campaigns• Assisted on all brand photo shoots; provided marketing and creative direction

• Managed creation of seasonal collections and core products; named all products and shades and created shade descriptions.• Drove all project development, product launch calendars and timelines, led weekly status meetings• Wrote copy for all marketing materials, merchandising, packaging, brand and retailer websites, email blasts, promotions, broadcast, international, sales and training resources, and corporate materials• Gave direction and approval for creative development of product packaging, inserts, sell sheets and all other marketing materials• Assisted with execution of A-level events, primarily Mercedes-Benz Fashion Week LA; managed video production teams, coordinated artistry teams, product launch promotions, after parties and celebrity gifting. • Completed competitive and hindsight sales and marketing analyses

• Created and pitched new campaigns and products to media, wrote press releases and cultivated relationships with key reporters • Organized and staffed A-list events including film premieres, GRAMMY sessions, celebrity panels and industry seminars

• Managed branding of new W. P. Carey School of Business at Arizona State University; coordinated with corporate marketing department, W. P. Carey Foundation, and W. P. Carey School of Business to execute events and promotions to increase school awareness and enrollment