To be 'starryeyed' means to be creative, collaborative and visionary so you can dream up new ideas and make them reality.Chosen as a 'starryeyed' Constellation Council Member to advise on various projects for StarryEyed's diverse client roster across CPG, QSR and retail clients.

• Leads the PH brand management function responsible for driving revenue and protecting profit via product expansion, pricing/margin management, ops directives & merchandising/GTM planning• Lead liaison for the franchise community representing 5,400+ units, driving influence to breed buy-in and adoption of brand-led strategy & tactics• Responsible for establishing Pizza Hut 3P marketplace presence with DoorDash, Uber Eats and GrubHub to deliver 5 ppts in same store sales growth

• Drive Go-To-Market strategy for Alarm, leading the business segment on the needs of the customer and identifying suitable opportunities for the category to grow the segment and adoption, delivering results against defined sales KPIs, while driving upper funnel brand health metrics for Ring and Amazon. • Drive thought leadership for the category and for compelling customer experiences across the organization. • Leverage insights to develop compelling positioning, messaging, and why-buys that further differentiates Ring and resonates meaningfully with customers.• Partner with retail partners to drive deeper engagement for the category by designing creative solutions and programs. • Influence the partnership strategy to drive deeper engagement with the category and improve the customer experience including service and industry adjacent partners.• Collaborate with cross functional teams to drive innovative marketing programs that are impactful to the business, drive sales, and develop the category, usage and satisfaction.• Identify unmet consumer needs and/or evolved expectations to collaborate with product teams on production innovation and roadmaps.

• Responsible for driving member acquisition via integrated marketing efforts spanning media, campaign creative and partnership strategy. • Achieved WW's largest subscriber base in company history of 5MM paid subs by 2020 year end. • Architect of WW's proprietary Zoom app extension to combat the adverse effects of sedentarism with opt-in push notifications, reminding Zoom users to stand and stretch throughout the day at 10, 15 or 20 minute intervals.

• Crafted and developed brand marketing/strategy for the network and tentpole shows/programming• Worked hand in hand with media agency to provide feedback/approve all paid media plans • Guided external agencies in research insights, campaign planning and execution• Monitored all executional/promotional elements that go out the door to ensure they maintain brand integrity • Identified social promotions using established and emerging platforms to support key programming products and events• Collaborated with external partners to develop consumer opportunities and activations to benefit both brand objectives and equity • Managed the marketing budget on a daily basis • Monitored and assessed competitive activity to determine implications to the brand and shared recommended plan or brand adjustments to Senior leadership

• Developed the advertising strategy, wrote campaign creative briefs, and partnered with the Media department, as well as internal and external creative agencies, to ensure advertising adhered to ingoing strategy, budget and deadlines.• Reviewed, made notes and routed all advertising elements, including multiple print, outdoor, TV, radio and online executions, by all internal key decision makers.• Worked with an integrated team of marketing specialists from various departments (digital media, media, promotion, on-air, programming, acquisition marketing, etc) to develop the strategic and tactical marketing plans for each program. • Liaised with external partners, (production companies, licensees, soundtrack producers, etc) to integrate with Showtime campaign and maximize efficiencies. • Read scripts and/or view Showtime original product to develop positioning and strategies, as well as to identify marketing opportunities.

• Managed all aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes. • Campaign lead on assigned programs, franchises and initiatives.Development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.• Brand managed programs/shows and core programming franchises.• Coordinated partnership development and execution. Identified strategic cross-department and cross-business unit (Including: on-line, retail, publishing, licensing, home video, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.• Coordinated execution of partnerships with external marketing partners.• Devised and implemented creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management.• Provided strategy direction, clear feedback and key deliverable information to internal and external resources, including but not limited to Discovery's in-house "Agency".• Worked seamlessly with digital, social media and press on communication plans and deliverables.• Assisted in the development of promotions and advertiser sponsorship ideas.• Integrated (and initiated, as appropriate) primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyzed campaign ROI, and oversaw production budget associated with campaigns managed.• Managed and oversaw timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.

• Managed all aspects of consumer advertising creative and promotional development for TLC to build audience viewership and reinforce core brand attributes. • Campaign leader on assigned programs, franchises and initiatives. This included development of marketing/creative briefs, managing the execution of marketing campaigns and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital and production.• Brand managed programs/shows and core programming franchises.• Coordinated partnership development and execution. Identifed and championed strategic cross-department (such as: press, international, affiliate sales, ad sales) and cross-business unit (Including: on-line, retail, publishing, licensing, home video, etc.) marketing tie-in efforts for maximum brand impact, marketplace visibility and revenue generation.• Coordinated execution of partnerships with external marketing partners.• Devised and implemented creative strategies (incorporating relevant program production/program development insights) and development timelines, working closely with on-air producer counterpart and media strategy/promotion group, supervisor and senior management.• Provided strategy direction, clear feedback and key deliverable information to internal and external resources, including but not limited to Discovery's in-house "Agency".• Worked seamlessly with digital, social media and press on communication plans and deliverables.• Assisted in the development of promotions and advertiser sponsorship ideas.• Integrated primary and secondary research with goal of deeper understanding of consumer target motivations and characteristics. Analyzed campaign ROI, and oversaw production budget associated with campaigns managed.• Managed and oversaw timetables with direct hands-on management of meetings, follow up, timelines, routing materials for approvals, lists of campaign assets.

• Oversaw the relationship between national ad agencies and not-for-profit/government sponsors in the creation of multi-media advertising campaigns. • Aided in strategic development by approving all research materials and attending all focus group sessions.• Critiqued advertising components (TV, radio, print, outdoor and interactive) to ensure concepts are strategic and compelling.• Coordinated pre-production details, oversee the productions and manage creative approval process.• Provide artistic direction and marketing language for distribution of materials to media directors nationwide. • Supervised the development and implementation of national public relations, social media, curriculum and grassroots programs to promote the PSA campaigns. • Track and analyze all campaign results including donated media, web traffic, attitudinal and behavioral tracking studies and social media results.• Initiate and manage corporate and media partnerships relative to campaigns i.e. Disney, Comcast, Oprah.com and ESPN. • Managed contractual process for government, not-for-profits, partners and third party vendors to ensure that all projects are complete on time and within budget. • Responsible for budget and fiscal management of over $3MM in annual billings.