Proficient management of the complete marketing event process, encompassing initial concept design, strategic planning, budget creation, message development, and flawless integration of brand elements.Worked closely with internal teams (sales, customer success, operations) to implement and refine the company's marketing goals and vision.Collaborate with PR, content, and sales teams to promote and maximize event exposure and ROI.Initiate and drive ideas to enhance the event's success and identify opportunities for future events.

Implementing data-driven marketing strategies, resulting in improved ROI and customer engagement.Managing strategic marketing partnership with Microsoft, resulting in expanded distribution channels and increased customer reach.Developing and executing strategic marketing initiatives, such as videos, webinars, customer success stories, and special events in collaboration with Sales and Customer Success.Presenting marketing strategies and initiatives to executives.

Lead global event management, promotion of corporate brand and support of business development objectives.Managed global team of marketing professionals, providing strategic direction and overseeing all aspects of communication activities: Lead generation; Design, content, and digital marketing for campaigns; Event budget management; Global PR companies & activities; Customer testimonials; interviewed customers and content editing; Sponsorships & Startup exhibit liaison for Comverse Annual User Forum.

• Worked closely with diverse departments (HR, Admin, CSR, BUs) to design, market, and execute marketing activity.• Support different business units by providing updated and relevant marketing materials, presentations, etc.• Provided marketing support for regional offices in the US, EMEA and APAC regions.• Managed sponsorships (IBM, HP, EMC, EDS and SUN) and startup exhibit liaison for Comverse’s User Forum, the company’s largest yearly event; lead communication concerning contract negotiation, created customized sponsorship packages to suit partners’ needs and expectations, managed marketing material and followed-up with payment collection. • End to end production of large-scale trade shows throughout Europe and Asia, including logistics, branding, concept, agenda, content and overall management of corporate events, such as seminars and sponsorships.