Tali Mayer-Chissick Email & Phone Number

Israel

Israeli agriculture is facing severe challenges due to the ongoing conflicts with Hamas in the south and Hezbollah in the north. These conflicts have caused widespread displacement of farm workers, severe damage to infrastructure, and significant disruptions to supply chains. Many farms are struggling to harvest their crops, risking substantial losses. Volunteers have become essential in bridging this gap, helping to harvest and safeguard produce, which is critical for preventing food waste, maintaining agricultural output, and supporting the broader economy during this crisis.

Modiin, Israel, Il

As the COO at harmon.ie, my role is to drive the operational framework that supports scalable and sustainable growth within the competitive software market. My strategic oversight extends across business operations while ensuring alignment with product development, engineering, and marketing to optimize our overall performance and customer delivery.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Successfully restructured operational processes to reduce costs and improve service delivery, resulting in increased operational efficiency and customer satisfaction.𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Led cross-departmental initiatives that harmonized product development and marketing strategies with business operations, significantly improving KPIs.𝐃𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐌𝐚𝐤𝐢𝐧𝐠: Envisioned and managed the creation of a full data dashboard, with 360-view of the product, business and users, leading to data-driven decision making and strategy building.𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Directly managed and enhanced business operations, instilling rigorous operational disciplines and governance that underpin our growth objectives.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗔𝗹𝗶𝗴𝗻𝗺𝗲𝗻𝘁: Aligned operational strategy with product, engineering, and marketing departments, ensuring cohesive efforts that support both short-term results and long-term business goals.𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Fostered a culture of collaboration and excellence, ensuring that operational planning and execution effectively integrate insights and capabilities from product development and engineering.𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗙𝗼𝗰𝘂𝘀: Lead initiatives that bridge operational execution with customer success, enhancing customer satisfaction through improved service delivery and product alignment.

Modiin, Israel, Il

Spearheaded strategic product initiatives that significantly enhanced customer experience and operational efficiency through innovative and agile product management.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀3 𝗡𝗲𝘄 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗲𝗮𝗺𝘀: Led, hired and mentored the product teams for harmon.ie, Private AI and Collabria. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Led significant changes in product strategy, roadmap, and features, using pinpointed research and customer engagement. Owned product roadmap and strategy.𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Introduced new operational tools and methodologies that improved clarity and efficiency of product development processes.𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀𝗖𝗿𝗼𝘀𝘀-𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Worked closely with engineering, marketing, sales, and customer support to create a unified approach. A collaboration essential in crafting products that truly met customer needs.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Guided the development of a comprehensive product roadmap, aligning projects with emerging market trends and the overall business strategy.𝗔𝗴𝗶𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Adopted and refined Agile methodologies to streamline product management, helping to ensure that our team delivered robust products that met both time-to-market and quality standards.𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Implemented key metrics and KPIs to guide strategy and enhance product success.𝗠𝗮𝗿𝗸𝗲𝘁 𝗮𝗻𝗱 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Regularly engaged in market research and competitive analysis to adapt strategy accordingly.𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: Ensured that customer feedback was integral to our process, to help enhance user satisfaction and foster customer loyalty.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Developed new processes and utilized cutting-edge tools to increase the efficiency and effectiveness of our product management practices.

Herzliya, Israel, Il

As the Chief Operating Officer at Daze, a B2B product marketing agency, I led strategic operations tailored to the needs of B2B software product companies in diverse industries such as cybersecurity, manufacturing, IT, and medical devices. My leadership was pivotal in aligning our service offerings with the unique demands of these sectors to drive growth and client satisfaction.𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Oversaw the agency’s comprehensive operations, ensuring seamless integration of strategies across all business activities to support our high-tech clientele.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴 & 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Using my knowledge about B2B product marketing, I crafted and implemented business strategies that propelled the agency forward, adapting to the evolving needs of the software industry.𝗧𝗲𝗮𝗺 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Cultivated a high-performance culture by leading and mentoring teams dedicated to marketing, project management, and client services, thereby enhancing team synergy and operational efficiency.𝗖𝗹𝗶𝗲𝗻𝘁 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed and strengthened relationships with key stakeholders and high-profile clients including Amdocs, Kornit, Seebo, TytoCare, OTORIO, and Brainsway, ensuring their strategic and operational needs were met with precision and professionalism.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀𝗖𝗹𝗶𝗲𝗻𝘁 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻: Successfully broadened our client base within the high-tech software sector, significantly boosting the agency’s reputation and market reach.𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Enhanced internal processes that led to improved project delivery efficiency and higher client satisfaction.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗚𝗿𝗼𝘄𝘁𝗵: Developed a robust organizational structure that supported sustained growth and responded effectively to the dynamic market demands of the software industry.

Herzliya, Israel, Il

Ideated, assembled and built a new account management department. Led the crafting of new processes, dashboards and streamlined client experience throughout the pipeline. Responsibilities:✔ Leading and developing customer success processes✔ Responsible for establishing strong client relationships to drive client retention as well as business expansion.✔ Owner of executive relationships and escalation point for commercial and consulting-related engagements.✔ Providing subject matter expertise to both the client and internal team.✔ Ensuring best practices in methodology, client communication, and project execution✔Driving value through customer retention, low levels of churn✔ Monitoring and reporting progress and performanceDrive Customer Success Outcomes✔ Mapping customer journey, developing listening points in the journey (e.g., usage, satisfaction, etc.), defining segmentation of the customer base, building out corresponding strategies, and identify opportunities for continuous improvement✔ Create a company-wide culture of customer success, defining customer success priorities and ideal customer segments✔ Defining operational metrics for the team, measuring effectiveness, and optimizing across all stages of the customer success journey

Herzliya, Israel, Il

Daze Marketing is a tech B2B digital marketing agency. Based out of the humming and booming startup hub in Herzliya (Israel), we have global clients in every B2B segment and sector.Working at Daze I have lead brand-defining campaigns, that have pioneered bold, impactful and successful brands. Together with my teams, we have demonstrated the ability to drive forward at pace while employing diplomacy, and cross-functional collaborative skills. Our creative workflow in partnering with a data-driven analytic approach. Both the creative and the technical side of the work should be considered when we wish to understand, appraise and provide feedback on all aspects of the interactive marketing and branding processes.Working with both large corporations and pioneering startups, I am comfortable managing a large body of work with many stakeholders in a fast-paced, ambiguous environment.Coming from the fields of content and community management, I find that the more diverse our portfolio is, the more curious and engaged my teams to become.In this position, I worked with clients like Epic Branding, Amdocs, Vindicia, Orchestra Group and many others.✔ Managing and growing relationships with clients and agencies through a high-performing account management team.✔ Understanding organizations' business needs and developing relationships at all levels.✔ Recruiting, training, mentoring, and building teams.✔ Working with international corporations and teams across geographical boundaries.✔ Responsible for clients' marketing monthly, quarterly and yearly goals. ✔ Managing customer success goals. ✔ Running vendors and out-sourced freelancers. ✔ Obtaining and sustaining a deep understanding of various vectors in a wide range of markets. served by our agency. Delivering high-quality content and high-performing campaigns, constantly optimizing and updating the tools our teams use while doing so.

Herzliya, Israel, Il

✔ Formulating content and social media marketing strategies for clients in various industries, including - cyber, pharma, real estate, medical devices, manufacturing, logistics, telecommunication, infrastructure, government institutions, industrial design, branding and more... ✔ Leading creative teams of designers, writers, project managers.✔ Overseeing the production of creative work in film, print and live events in areas of design and digital.✔ Implementing new tools and processes.

At Mapa.co.il, Israel’s leading tourism portal, I spearheaded the lodging channel's team, content strategy and marketing initiatives that catered to a broad community of subscribers, visitors, and tourism vendors from various organizational sizes—from boutique firms to large enterprises.𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Actively developed and maintained relationships with a wide range of stakeholders, from small local vendors to major tourism enterprises, facilitating partnerships that enhanced content relevance and audience engagement.𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Worked closely with executives and teams from various departments to unify marketing strategies and operational efforts, ensuring cohesive campaign executions and strategic alignments.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Oversaw the creation, curation, and management of compelling content, ensuring alignment with the diverse needs and expectations of stakeholders from all organizational scales within the tourism industry. Managed the extensive lodging index on the site, implementing SEO best practices to optimize content visibility and user experience.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Fostered robust collaborations that bridged gaps between stakeholders of varying sizes, significantly boosting the portal’s market coverage and stakeholder satisfaction.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Initiated and managed successful marketing campaigns that significantly increased engagement from both small businesses and larger corporations within the tourism sector.𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Built and nurtured a vibrant community around the lodging channel, driving increased traffic and sustained engagement through strategic content and stakeholder-focused initiatives.

It is my firm belief that SMBs are the backbone of our society, a segment where ideas flourish and dreams are realized, strengthening communities around the globe. I help small businesses form a clear understanding of their objectives and goals, from which we construct together into a feasible strategy and a compatible marketing strategy. Keeping in mind that each small/medium business needs a different approach, with different tools and we apply various marketing strategies accordingly.My services included: • Writing visions and strategies for small business marketing.• Developing websites and creating landing pages with various online tools.• Mentoring digital marketers to manage campaigns, pages and communities throughout various channels and social networks.• Teaching business owners how to create great content on their own.All with a clear objective to eventually become expendable as the verticle-owners in the company gained their own comprehension of their place in the digital world.

Neve-Eitan, North, Il

Led the strategic business vision and brand development efforts for a new health and wellness initiative that became a well-known name in this field. 𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:𝗩𝗶𝘀𝗶𝗼𝗻𝗮𝗿𝘆 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Spearhead the development and roadmap of our bespoke CRM platform, tailored specifically to enhance our operational efficiency and customer engagement.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Crafted professional articles and marketing collateral to boost exposure and enhance brand recognition. Developed cutting-edge tools for marketing through valuable content, leveraging both organic and PPC campaigns across platforms like Facebook, Google AdWords, and through content blogging.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗮𝗻𝗱 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Led a dynamic team of ICs, fostering a collaborative environment that encourages innovation and excellence.𝗗𝗮𝘁𝗮 𝗗𝗿𝗶𝘃𝗲𝗻: Created data funnels and dashboards designed to continuously measure and analyze conversion rates to refine our strategies and improve results.𝗘𝘃𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: Organized and produced special brand community events that engage our audience and strengthen community ties, enhancing customer loyalty and brand affinity.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:𝗕𝗿𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Successfully elevated our company’s profile through strategic marketing initiatives, resulting in a significant increase in brand awareness and customer base.𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Pioneered the introduction of a tailored CRM solution that revolutionized our customer relationship management, markedly improving client satisfaction and retention.𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Built and mentored a top-tier team, driving them towards achieving exceptional outcomes in sales and customer engagement.

Co-founded and managed the brand of Uri Mayer-Chissick, that later turned into LocaLeaders.𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Managed the full budget and total ownership of Profit & Loss, ensuring financial health and sustainability while supporting aggressive business growth.𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Develop and execute long-term marketing and content strategies tailored to segmented audiences in both Hebrew and English, enhancing our market reach and brand penetration.𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Lead dynamic digital marketing campaigns using a mix of organic and paid strategies on platforms like Facebook and Google AdWords, alongside content creation and blogging to bolster brand visibility and engagement.𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Commission, oversee, and edit professional articles that increase exposure and build brand awareness across diverse communities.𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Direct a talented team of both in-house and freelance contributors including customer service specialists, graphic designers, and sales associates, fostering a collaborative and productive work environment.𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Design and implement effective marketing funnels via targeted landing pages, continuously analyzing and optimizing conversion rates to maximize ROI.𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Successfully expanded influence and operations, consistently achieving and surpassing financial and marketing objectives.𝗕𝗿𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Elevated presence within targeted communities, significantly improving brand recognition and customer loyalty through innovative marketing strategies.𝗕2𝗕 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Successfully created and adapted a B2B product offering, fostering deep relationships with corporate stakeholders.

Developing new workflows, implementing large-scale changes and increasing revenues yearly. Recruiting and managing a team of about 12 sales reps., dealing with suppliers, strategizing sales, and developing new ideas for marketing and sales.Responsibilities: • Devising new strategies and building work processes. • Strategizing sales and developing new ideas for marketing and sales. • Recruiting and managing a team of around 10 sales associates.• Handling vendors and suppliers on a daily basis.• Accounting and finance – planning and execution. • Managing the customer service.

Responsibilities: • Managing the operations of a factory manufacturing hand-crafted brushes.• Monitoring ISO standard adherance and implementing quality assurance processes.• Communicating with global suppliers and taking care of the supply chain. • Managing international and local clients. • Producing and analyzing production and sales reports.• Producing the company's catalogs.

Certificate, Product Management

Master Of Business Administration - Mba, Marketing

Economics

Cultural Studies

Bachelor'S Degree, History, Philosophy, Education

Social Media & Content Course - Seperia College & Google Il, Digital Communication And Media/Multimedia

Studies Toward A Master Degree, Educational Counseling

Community Management